Chapter 1. The Growing Application Potential of Machine Learning in Healthcare Systems of Modernity -- Chapter 2. Maritime Sustainability: Navigating Complex Challenges and Ecological Footprints -- Chapter 3. Exploring the Dimensions of Ethical Consumption, Civic Engagement, and the 4th Industrial Revolution -- Chapter 4. Integrating the Circular Economy into the Surf Industry: A vision aligned with the Sustainable Development Goals -- Chapter 5. Equality, Inequality and Industry 4.0 – Proposing a Theoretical Framework -- Chapter 6. The Role of Ethnoeconomics in Promoting Sustainable Consumption and Production Patterns: A Pathway to Environmental Protection and Economic Prosperity -- Chapter 7. Sensemaking and Sustainability: A Sensemaking Perspective on the Ethical Use of Big Data in Marketing Strategizing -- Chapter 8. Preserving the Past, Building the Future: The Role of Adaptive Heritage Reuse in Achieving SDGs through Tourism -- Chapter 9. Organizational ethnography and anthropology -- Chapter 10. Prosumer Economy in Practice: Building a Community of SMEs With Deepened Circular Supply Networks -- Chapter 11. A review of Consumer Understanding of Green Marketing and Deceptive Green Marketing -- Chapter 12. Dangling Between Frontier Market and Emerging Market, The Demarketing of a Potential African Market: Demographic Implications and the Effects on Sustainable Development -- Chapter 13. Considerations on the socio-ecological management of agrobiodiversity within community tourism.

This book introduces ethnoeconomics, explaining how cultural, social, and historical factors influence economic behavior and decision-making. The book also delves into the principles of the circular economy, emphasizing the importance of designing out waste, keeping products and materials in use, and regenerating natural systems. It explores how these principles can contribute to sustainable economic growth and resilience. The book also explores how insights from ethnoeconomics can inform and enhance the implementation of circular economy principles, with case studies and theoretical frameworks that showcase the benefits of this integration for sustainable development.