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Consumer culture theory / edited by Nil �Oz�ca�glar-Toulouse, Diego Rinallo, Russell W. Belk.

By:

(11e : Consumer Culture Theory Conference (11e : 2016 : Lille, France)

Contributor(s):

Material type: Text

TextSeries: Research in consumer behavior ; v. 18.Publisher: Bingley : Emerald Group Publishing Limited, 2016Copyright date: �2017Description: 1 online resource (288 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781786354952 (e-book)

Subject(s):

-- International -- Marketing

Additional physical formats: No titleLOC classification:

HF5415.32 .C66 2016

Online resources:

Resursa online

Contents:

Prelims -- Part I: The French Revolution: libert�e, lraternit�e, egalit�e -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution.

Summary: The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

Item type: List(s) this item appears in: Titluri cărți marketing în limba engleză publicate în 2013-2023 | Titluri cărți marketing și comunicare în afaceri

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Prelims -- Part I: The French Revolution: libert�e, lraternit�e, egalit�e -- Part II: Revolutionizing the market: consumer activism and sustainability -- Part III: The digital revolution.

The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times.

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