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Protest Politics in the Marketplace : Consumer Activism in the Corporate Age / Caroline Heldman.

By:

Heldman, Caroline [author.]

Material type: Text

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781501709470

Subject(s):

LOC classification:

HC110.C63 H45 2018

Online resources:

Contents:

Frontmatter -- Contents -- Illustrations -- Preface -- Abbreviations -- INTRODUCTION. PUBLICIZING THE PRIVATE SECTOR -- 1. A CONSUMER REVOLUTION? -- 2. "WE ARE THE 99%" -- 3. "WE ARE NOT A MASCOT" -- 4. "600,000 BOSSES TELLING ME WHAT TO DO" -- 5. "STOP SERVING GAY CHICKENS" -- 6. "YES TO JESUS CHRIST, NO TO JC " -- 7. WHO RULES? -- CONCLUSION. THROWING STONES AT GOLIATH -- NOTES -- INDEX

Title is part of eBook package: COR eBook-Package Pilot Project 2017Title is part of eBook package: Cornell Univ. Press eBook-Package Pilot Project 2016-2017Summary: Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

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Protest Politics in the Marketplace examines how social media has revolutionized the use and effectiveness of consumer activism. In her groundbreaking book, Caroline Heldman emphasizes that consumer activism is a democratizing force that improves political participation, self-governance, and the accountability of corporations and the government. She also investigates the use of these tactics by conservatives.Heldman analyzes the democratic implications of boycotting, socially responsible investing, social media campaigns, and direct consumer actions, highlighting the ways in which such consumer activism serves as a countervailing force against corporate power in politics. In Protest Politics in the Marketplace, she blends democratic theory with data, historical analysis, and coverage of consumer campaigns for civil rights, environmental conservation, animal rights, gender justice, LGBT rights, and other causes. Using an inter-disciplinary approach applicable to political theorists and sociologists, Americanists, and scholars of business, the environment, and social movements, Heldman considers activism in the marketplace from the Boston Tea Party to the present. In doing so, she provides readers with a clearer understanding of the new, permanent environment of consumer activism in which they operate.

Mode of access: Internet via World Wide Web.

In English.

Description based on online resource; title from PDF title page (publisher's Web site, viewed 08. Jul 2019)

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