Normal view MARC view ISBD view

Market research methods in the sports industry / Neven �Seri�c, Jasenko Ljubica.

By:

�Seri�c, Neven [author.]

Contributor(s):

Ljubica, Jasenko [author.]

Material type: Text

TextPublisher: Bingley, U.K. : Emerald Publishing Limited, 2018Copyright date: �2018Description: 1 online resource (xx, 232 pages)Content type:

text

Media type:

computer

Carrier type:

online resource

ISBN:

9781787541917 (e-book)
9781787541931 (ePUB)

Subject(s):

Additional physical formats: No titleLOC classification:

GV716 .S47 2018

Online resources:

Resursa online

Summary: Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.

Item type: List(s) this item appears in: Titluri cărți marketing în limba engleză publicate în 2013-2023 | Titluri cărți marketing și comunicare în afaceri

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

No physical items for this record

Includes index.

Includes bibliographical references.

Whether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market.

Print version record

There are no comments on this title.

to post a comment.