Entrepreneurial behaviour : unveiling the cognitive and emotional aspects of entrepreneurship / Andrea Caputo (University of Lincoln, UK), Massimiliano M. Pellegrini (University of Rome Tor Vergata, Italy).
Material type:
- text
- computer
- online resource
- 9781789735093
- 9781789735079
- HB615 .E58 2020
Includes index.
Includes bibliographical references.
The success, longevity, and survival of SMEs are deeply linked to the effectiveness of individual decision-making processes, and established firms need to develop an entrepreneurial and innovative decision-making processes to maintain competitive advantages in a continuously changing and increasingly turbulent environment.
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