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650		7	_2UDJG _aDE-Științe ale educației _9597
999			_c47056 _d47056
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008			210325t2017 nju |go|||| 001 0 eng d
020			_a9781400886807
040			_aUDJG _brum
041			_aeng
245	1	0	_aExperiments on Mass Communication _h[online] / _cC. I. Hovland, A. A. Lumsdaine
260			_aNew Jersey : _bPrinceton University Press, _c2017
300			_a1 resursă online _a(356 p.)
490			_aPrinceton Legacy Library, _v5060
505			_tFrontmatter _tPreface _tContents _tChapter 1. Introduction
505			_aPart I. Film evaluation studies _tIntroduction to part I _tChapter 2. The orientation film, “The battle of Britain” _tChapter 3. General implications derived from the orientation film experiments _tChapter 4. The audience's evaluation of films _tChapter 5. Experimental comparison of alternative presentations _tChapter 6. Effects of films on men of different intellectual ability
505			_aPart II. Studies employing controlled variation _tIntroduction to part II _tChapter 7. Short-time and long-time effects of an orientation film _tChapter 8. The effects of presenting “one side” versus “both sides” in Changing opinions on a controversial subject _tChapter 9. The effect of an audience-participation technique in film-strip presentation _tChapter 10. Summary and evaluation
505			_aAppendices _tAppendices: measurement problems encountered _tA. The baseline for measurement of percentage change _tB. “Marginal” versus “internal” effects _tC. Comparison of the before-after and the after-only design of experiments _tD. “Regression” in the analysis of effects of films _tIndex
536			_aAchiziție prin proiectul Anelis Plus 2020.
648			_2UDJG
651			_2UDJG
655			_2UDJG
690		7	_935248 _acărți electronice
690		7	_acărți străine _9102
690		7	_acărți achiziții _93407
690		7	_911918 _apsihologie socială
690		7	_99508 _aarmată
700	1		_aHOVLAND, C. I. _942228
700	1		_aLUMSDAINE, A. A. _942229
850			_aUDJG
856	4	1	_uhttps://www-degruyter-com.am.e-nformation.ro/document/doi/10.1515/9781400886807/html _yAcces la textul integral numai din contul de acces mobil.
942			_2udc _cEBK