| 000 | 02765nam a2200433Ii 4500 | ||
|---|---|---|---|
| 001 | 9781839096020 | ||
| 003 | UtOrBLW | ||
| 005 | 20211117122921.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 200416s2020 enk ob 001 0 eng d | ||
| 020 | _a9781839096020 | ||
| 020 |
_a9781839096006 _qelectronic bk. |
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| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
||
| 050 | 4 |
_aHF5415 _b.S83 2020 |
|
| 072 | 7 |
_aBUS090010 _2bisacsh |
|
| 072 | 7 |
_aKJS _2bicssc |
|
| 080 | _a658.8 | ||
| 100 | 1 |
_aSudharshan, Devanathan, _eauthor. |
|
| 245 | 1 | 0 |
_aMarketing in customer technology environments : _bprospective customers and magical worlds / _cauthored by Devanathan Sudharshan (University of Kentucky, USA). |
| 264 | 1 |
_aBingley, U.K. : _bEmerald Publishing Limited, _c2020. |
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| 264 | 4 | _c©2020 | |
| 300 |
_a1 online resource (272 pages) ; _ccm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 0 | _aChapter 1: Introduction -- Chapter 2: Customer information processing and decision making in CTEs -- Chapter 3: Wonderment and magic -- Chapter 4: Virtual reality -- Chapter 5: Augmented reality -- Chapter 6: Mixed reality -- Chapter 7: Internet of everything -- Chapter 8: Enabling technologies -- Chapter 9: Conclusion. | |
| 520 | _aNew customer technology environments are magical worlds. With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever ; while being inundated with increasing amounts of marketing material. How can you market effectively using these new CTEs? Providing an accessible description of these new, emerging technologies, along with novel frameworks with which to apply them, marketing expert Devanathan Sudharshan offers a straightforward guide to leveraging CTEs. Laden with examples to make the discussion vivid for readers and excite their imaginations, Sudharshan covers decision making in CTEs, mixed reality technologies and enabling technologies. CTEs are still emerging, and their business impact is yet to be measured. This exciting investigative text offers students, practitioners and researchers the chance to learn about these technologies, see the possibilities of their impacts, and their growing applications for the world. | ||
| 588 | 0 | _aPrint version record. | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aTechnology. | |
| 650 | 7 |
_aBusiness & Economics _xE-Commerce / Digital Marketing. _2bisacsh |
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| 650 | 7 |
_aSales & marketing. _2bicssc |
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| 776 | _z9781839096013 | ||
| 856 | 4 | 0 | _uhttps://doi.org/10.1108/9781839096006 |
| 999 |
_c51240 _d51240 |
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