000 03012nam a2200421Ii 4500
001 9781789732894
003 UtOrBLW
005 20251029120154.0
006 m o d
007 cr un|||||||||
008 191018t20192019enk o 001 0 eng d
020 _a9781789732894 (e-book)
020 _a9781789732917 (ePUB)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aHD6053
_b.G68 2019
072 7 _aKJH
_2bicssc
072 7 _aBUS109000
_2bisacsh
080 _a331.4
245 0 0 _aGo-to-market strategies for women entrepreneurs :
_bcreating and exploring success /
_cedited by Victoria L. Crittenden.
264 1 _aBingley, U.K. :
_bEmerald Publishing Limited,
_c2019.
264 4 _c©2019
300 _a1 online resource (xv, 294 pages) ;
_ccm
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
520 _aThe role of women in business and society is beset with traditions and expectations that leave women's ambitious desires unfulfilled. And yet, with the rise of the female entrepreneur, this is changing.Entrepreneurship expert Victoria L. Crittenden, along with a cast of first-rate global contributors, provides a lens into the power of women entrepreneurship. From home businesses and Mompreneurs, to women-led global businesses such as The Body Shop and Ceja Vineyards, chapters explore the role woman entrepreneurship plays in building self-efficacy, the power of creating and utilizing social capital, the importance of being authentic and true to one's self, and the value of family, friends, mentors, and role models. By discussing ideas such as the ecosystem of radical generosity, where women are recognized for their talents and where women help each other to succeed, Crittenden and her contributors show the power of empowerment -- empowerment that can positively impact the social and fiscal health of nations through better education, poverty reduction, and decreased violence.For researchers and students of entrepreneurship, this is an unmissable book exploring the positive societal impact and strong economic effects of female empowerment. Through discussing case studies of some of the most successful and powerful women over the last fifty years, this book acts as both an inspiration for women just setting out on their own entrepreneurial journey and validation to those women who have already encountered the ups and downs of their entrepreneurial endeavors.
650 0 _aBusinesswomen.
_959333
650 0 _aSuccess in business.
_959334
650 0 _aWomen-owned business enterprises.
_959335
650 7 _aBusiness & Economics, Women in Business.
_2bisacsh
_959336
650 7 _aEntrepreneurship.
_2bicssc
700 1 _aCrittenden, Victoria L.,
_eeditor.
_959337
776 _z9781789732900
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781789732894
999 _c51439
_d51439