| 000 | 03331nam a2200457Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787567559 | ||
| 003 | UtOrBLW | ||
| 005 | 20251029120200.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 190715t20192019enk o 001 0 eng d | ||
| 020 | _a9781787567559 (e-book) | ||
| 020 | _a9781787567573 (ePUB) | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
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| 043 | _aa-ii--- | ||
| 050 | 4 |
_aHD62.5 _b.S73 2019 |
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| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aBUS043000 _2bisacsh |
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| 080 | _a658.8 | ||
| 245 | 0 | 0 |
_aStart-up marketing strategies in India / _cDr. M. Anil Ramesh, Dr. Priya Grover, and Dr. Sabyasachi Dasgupta, editors. |
| 264 | 1 |
_aBingley, U.K. : _bEmerald Publishing Limited, _c2019. |
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| 264 | 4 | _c©2019 | |
| 300 |
_a1 online resource (xix, 240 pages) ; _ccm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 500 | _aIncludes index. | ||
| 505 | 0 | _aPrelims -- Foreword -- Chapter 1: Who will wait: the client or the employees? -- Chapter 2: Building towers of happy clients: a case of FinMen Advisors Private Ltd -- Chapter 3: A road to adventure with happiness: from students to senior citizens -- Chapter 4: Miles to go but which road to take: an entrepreneurial dilemma -- Chapter 5: Loyalty comes with a price: a strategic up-scaling from USP loyalty cards in India -- Chapter 6: From green schools to green universities: going green in a soup! -- Chapter 7: Ajay's: big story of a small town QSR! -- Chapter 8: Raising funds for microenterprise: an elusive reality -- Chapter 9: Restless to relentless: Flowercycling® success -- Chapter 10: The growth pains of an innovative product: a case study of Coco Tang India -- Chapter 11: Shugan group in a fix: searching for a sustainable future -- Index. | |
| 520 | _aStart-up Marketing Strategies in India analyses real-life marketing challenges faced by Indian start-ups from across the marketing mix of Product, Price, Place & Promotion.Eleven original case studies discuss the experiences of successful Indian entrepreneurs across a wide variety of sectors, including Health Tech, Fintech, media and entertainment, and Fast-Moving Consumer Goods (FMCG). Each case investigates the dilemmas faced by Indian start-ups on issues in their marketing mix and presents guidance on practical ways to resolve them through fine-tuning the marketing strategy. A special focus is placed on the views and actions of the start-up founder(s) or CEO dealing with the dilemma, to highlight their innovative solutions.The book is a highly informative guide for entrepreneurs, marketing scholars and practitioners who wish to explore the marketing challenges that new companies face and find new ways to overcome them. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 |
_aNew business enterprises _zIndia _xMarketing. _959482 |
|
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh _957393 |
|
| 650 | 7 |
_aSales & marketing. _2bicssc _957825 |
|
| 700 | 1 |
_aRamesh, M. Anil, _eeditor. _959483 |
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| 700 | 1 |
_aGrover, Priya, _eeditor. _959484 |
|
| 700 | 1 |
_aDasgupta, Sabyasachi, _eeditor. _959485 |
|
| 776 | _z9781787567566 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787567559 |
| 999 |
_c51476 _d51476 |
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