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001 9781787543133
003 UtOrBLW
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006 m o d
007 cr un|||||||||
008 190715t20192019enk o 001 0 eng d
020 _a9781787543133 (e-book)
020 _a9781787544956 (ePUB)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aHD30.28
_b.G56 2019
072 7 _aKJC
_2bicssc
072 7 _aBUS041000
_2bisacsh
080 _a658
245 0 0 _aGlobal aspects of reputation and strategic management /
_cDavid L. Deephouse, Naomi A. Gardberg, and William Newburry.
264 1 _aBingley, U.K. :
_bEmerald Publishing Limited,
_c2019.
264 4 _c©2019
300 _a1 online resource (xi, 274 pages) ;
_ccm.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
490 1 _aResearch in global strategic management,
_x1064-4857 ;
_vvolume 18
500 _aIncludes index.
505 0 _aPrelims -- Global aspects of reputation and strategic management -- Managing a global reputation -- National context and reputation -- The nature of reputation measurement -- Index.
520 _aGrowing tensions and disagreements over globalization, as well as the role of multinational enterprises in the global economy, and competition among countries, has made the challenge of managing reputation across national institutional environments increasingly complex. Global Aspects of Reputation and Strategic Management addresses these critical strategic issues by exploring how country-level factors influence reputation development and how reputation obtained in one context can be transferred to another. This volume of Research in Global Strategic Management addresses three broad themes - Managing a Global Reputation, National Context and Reputation, and Approaches to Reputation Measurement - and identifies opportunities for future research on global aspects of reputation and strategic management to inspire and strengthen this key area. The complexity resulting from this multi-level exploration of reputation makes illuminating reading for researchers and scholars in the areas of international business, strategy and management, as well as for practitioners wanting to develop and implement an international strategy.
588 0 _aPrint version record
650 0 _aStrategic planning.
_957225
650 0 _aCorporate image.
_959535
650 0 _aInternational business enterprises
_xManagement.
_959536
650 0 _aReputation.
_959537
650 7 _aBusiness & Economics
_xManagement.
_2bisacsh
650 7 _aBusiness strategy.
_2bicssc
_957536
700 1 _aDeephouse, David,
_eeditor.
_959538
700 1 _aGardberg, Naomi,
_eeditor.
_959539
700 1 _aNewburry, William,
_eeditor.
_959540
776 _z9781787543140
830 0 _aResearch in global strategic management ;
_vvol. 18.
_x1064-4857
_959541
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/S1064-4857201918
999 _c51491
_d51491