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001			9781787568150
003			UtOrBLW
005			20251029120701.0
006			m o d
007			cr un|||||||||
008			190118s2019 enka ob 001 0 eng d
020			_a9781787568150 (e-book)
020			_a9781787568174 (ePUB)
040			_aUtOrBLW _beng _erda _cUtOrBLW
043			_an-us---
050		4	_aTX945.5.M33 _bL36 2019
072		7	_aKJG _2bicssc
072		7	_aBUS008000 _2bisacsh
080			_a338
100	1		_aLangert, Bob, _eauthor. _959945
245	1	4	_aThe battle to do good : _binside McDonald's sustainability journey / _cby Bob Langert.
250			_aFirst edition.
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2019.
264		4	_c©2019
300			_a1 online resource (xvi, 264 pages) : _billustrations
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Introduction -- The battle against waste -- The battle for farm animals -- The battle of extremism: McCruelty -- The battle to be proactive -- The battle of the waistline and brand health -- The battle for a sustainable supply chain -- The battle for values -- The battle goes to the board room -- The battle for the Amazon Rainforest -- The battle to make a pig's life better -- The battle for better beef -- The battle to lead both business and society -- Endnotes -- Index.
520			_aIn The Battle to Do Good, former McDonald's executive Bob Langert takes readers on a behind-the-scenes eye witness account of the mega brand's battle to address numerous societal hot-button issues, such as packaging, waste, recycling, obesity, deforestation, and animal welfare. From the late 80s, McDonald's landed smack in the middle of one contentious issue after another, often locking horns with powerful NGOs such as Greenpeace, People for the Ethical Treatment of Animals, and Corporate Accountability. This sudden shift from being the beloved Golden Arches since opening its doors in 1955, to the demon of many societal ills, caught McDonald's off guard. Langert chronicles the highs and lows that McDonald's experienced in turbulent times and how its sustainability journey evolved from playing defense to strategically solving issues with unlikely partners, including a whirling dervish, autistic animal scientist, and avid environmentalists from the World Wildlife Fund and Conservation International. Packed with first-hand anecdotes, interviews with key McDonald's executives and NGO leaders, and scores of lessons learned, The Battle to Do Good is a sustainability page turner that provides unique insights and guidance on how to successfully navigate and manage today's societal issues to make the business stronger, more relevant, and more profitable.
588	0		_aPrint version record
610	2	0	_aMcDonald's Corporation. _959946
650		0	_aFast food restaurants _zUnited States _xManagement. _959947
650		0	_aSocial responsibility of business. _957269
650		0	_aSustainable development.
650		7	_aBusiness & Economics _xBusiness Ethics. _2bisacsh _957628
650		7	_aBusiness ethics & social responsibility. _2bicssc _957629
776			_z9781787568167
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787568150
999			_c51614 _d51614