000			02306nam a2200457Ii 4500
001			9781787566118
003			UtOrBLW
005			20251029120702.0
006			m o d
007			cr un|||||||||
008			190118s2019 enk ob 001 0 eng d
020			_a9781787566118 (e-book)
020			_a9781787566132 (ePUB)
040			_aUtOrBLW _beng _erda _cUtOrBLW
050		4	_aP96.A86 _bW44 2019
072		7	_aKNTJ _2bicssc
072		7	_aLAN008000 _2bisacsh
080			_a808.1
100	1		_aWheeler, Adrian, _eauthor. _959963
245	1	0	_aWriting for the media / _cby Adrian Wheeler (FPRCA).
250			_aFirst edition.
264		1	_aBingley, U.K. : _bEmerald Publishing Limited, _c2019.
264		4	_c©2019
300			_a1 online resource (xi, 102 pages).
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aPRCA practice guides
504			_aIncludes bibliographical references and index.
505	0		_aPrelims -- Writing for the media -- Appendices -- References -- Index.
520			_aThis is a media writing guide for PR people. The media use one per cent of the material PR people send them. What can we do to increase the hit-rate of the stories we write on behalf of our clients or employers? We need to know exactly what the media want and what they don't want. We should be able to write material according to the rules and conventions which the media themselves observe. We ought to know how to compose, present and lay out stories in a manner which saves the media time and earns their approval. We can enhance our pick-up if we know how to produce good media photography, video and infographics. We must know how to pitch a story professionally. This Guide is an A to Z of media writing for anyone working in PR who wants to get better results.
588	0		_aPrint version record
650		0	_aMass media _xAuthorship. _959964
650		0	_aReport writing. _959965
650		7	_aLanguage Arts & Disciplines / Journalism. _2bisacsh _957648
650		7	_aPress & journalism. _2bicssc _957649
776			_z9781787566149
856	4	0	_uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787566118
999			_c51619 _d51619