000 03498nam a2200421Ii 4500
001 9781787693739
003 UtOrBLW
005 20211117123018.0
006 m o d
007 cr un|||||||||
008 181217t20182019enk o 001 0 eng d
020 _a9781787693739 (e-book)
020 _a9781787693753 (ePUB)
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aG155.A1
_bB73 2018
072 7 _aKNSG
_2bicssc
072 7 _aBUS081000
_2bisacsh
080 _a338.48
245 0 4 _aThe branding of tourist destinations :
_btheoretical and empirical insights /
_cedited by Mark Anthony Camilleri.
264 1 _aBingley, U.K. :
_bEmerald Publishing Limited,
_c2018.
264 4 _c©2019
300 _a1 online resource (xx, 241 pages) ;
_ccm
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
500 _aIncludes index.
505 0 _aPrelims -- Chapter 1: The marketing environment of tourist destinations -- Chapter 2: Branding places and tourist destinations: a conceptualisation and review -- Chapter 3: A stakeholder approach for destination management organisations -- Chapter 4: The destination branding through multisensory experiences: case studies from Sweden -- Chapter 5: The development of the agritourism sector in Campania, Italy -- Chapter 6: Using the destination's heritage, language, lifestyle and 'made in Italy' as a tourism development model -- Chapter 7: The consumer-based brand equity of music events: two case studies from Portugal -- Chapter 8: Branding Porto: a case study of the 'essence of wine' -- Chapter 9: Oleotourism development in Jaén, Spain -- Chapter 10: The hotel managers' attitudes towards environmental responsibility. an empirical study from Ecuador -- Chapter 11: The moderating effect of perceived value on the relationship between country image and destination brand extension -- Chapter 12: Exploring customers' attitudes towards the hospitality brands in India: a social identity perspective Index.
520 _aThe marketing of tourist destinations requires continuous strategic planning and decision making. 'The Branding of Tourist Destinations:Theoretical and Empirical Insights 'provides researchers and practitioners with an in-depth understanding of different tourism products, marketing strategies and destination branding tactics, as well as useful insights into sustainable and responsible tourism practices. The authors present contemporary conceptual discussions and empirical studies on several aspects of destination branding that help contextualise the attractiveness of a range of tourist destinations. In particular, they explore how tourism marketers, including destination management organisations (DMOs), formulate strategies and tactics to attract prospective visitors. This book also sheds light on the latest industry developments in travel, tourism, hospitality and events indifferent contexts around the world, including destinations in Sweden, Portugal, Spain, Italy and Ecuador.
588 0 _aPrint version record
650 0 _aTourism
_xMarketing.
650 0 _aBranding (Marketing)
650 7 _aBusiness & Economics
_xIndustries
_xHospitality, Travel & Tourism.
_2bisacsh
650 7 _aTourism industry.
_2bicssc
700 1 _aCamilleri, Mark Anthony,
_d1976-
_eeditor.
776 _z9781787693746
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787693739
999 _c51654
_d51654