| 000 | 02557nam a2200445Ii 4500 | ||
|---|---|---|---|
| 001 | 9781787541917 | ||
| 003 | UtOrBLW | ||
| 005 | 20211117123034.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 180515s2018 enk ob 001 0 eng d | ||
| 020 | _a9781787541917 (e-book) | ||
| 020 | _a9781787541931 (ePUB) | ||
| 040 |
_aUtOrBLW _beng _erda _cUtOrBLW |
||
| 050 | 4 |
_aGV716 _b.S47 2018 |
|
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 080 | _a796 | ||
| 100 | 1 |
_a�Seri�c, Neven, _eauthor. |
|
| 245 | 1 | 0 |
_aMarket research methods in the sports industry / _cNeven �Seri�c, Jasenko Ljubica. |
| 264 | 1 |
_aBingley, U.K. : _bEmerald Publishing Limited, _c2018. |
|
| 264 | 4 | _c�2018 | |
| 300 | _a1 online resource (xx, 232 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aWhether professional or amateur, sports businesses must develop their brand and image to meet the expectations of a diverse environment, consisting of fans, sponsors, and other stakeholders. The value and instruments of market research can provide the required resources for sports businesses to realize their plans. In 'Market Research in the Sports Industry', Jasenko Ljubica and Neven �Seri�c provide a comprehensive elaboration of market research methods to be used by sports businesses. The book identifies and explains the most effective uses of market research, drawing upon real-life case studies. The application of the methods presented in this book, ranging from the simplest - monitoring the environment to the most complex sampling methods, can significantly contribute to the development of sports businesses by increasing the number of members, sponsors, followers and fans. The book will be invaluable for researchers, educators and students of Sports Management and Marketing, and it will also prove useful to sporting professionals seeking to gain a competitive edge in the market. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 |
_aSports _xMarketing. |
|
| 650 | 0 |
_aMarketing research _xMethodology. |
|
| 650 | 0 |
_aSports _xEconomic aspects. |
|
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aSales & marketing. _2bicssc |
|
| 700 | 1 |
_aLjubica, Jasenko, _eauthor. |
|
| 776 | _z9781787541924 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787541917 |
| 999 |
_c51852 _d51852 |
||