000 02305nam a2200409Ii 4500
001 9781787437814
003 UtOrBLW
005 20211117123038.0
006 m o d
007 cr un|||||||||
008 180222t20182018enk ob 001 0 eng d
020 _a9781787437814
_q(e-book)
020 _a9781787439757
_qePUB
040 _aUtOrBLW
_beng
_erda
_cUtOrBLW
050 4 _aHF5415
_b.C36 2018
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
080 _a658.8
100 1 _aCanalichio, Pete,
_eauthor.
245 1 0 _aExpand, grow, thrive :
_b5 proven steps to turn good brands into global brands through the LASSO Method /
_cPete Canalichio.
246 3 0 _aExpand, grow, thrive :
_bfive proven steps to turn good brands into global brands through the LASSO Method
264 1 _aBingley, U.K. :
_bEmerald Publishing Limited,
_c2018.
264 4 _c�2018
300 _a1 online resource (xxxv, 311 pages).
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
504 _aIncludes bibliographical references and index.
520 _aUsing powerful storytelling and unique access to the personal perspectives of top-flight marketers who have developed truly world-class business growth programs, Pete Canalichio shows us how successful marketers have extended and expanded their brands, and the challenges they have had to overcome along the way. The LASSO model (Lateral; Addictive; Storied; Scalable; Own-able) offers a simple, accessible and effective way for marketers to get their heads around the desired attributes of highly successful growth programs. With insightful advice, anecdotes and tips from leading brand licensing professionals, household names like Coca-Cola and Disney, senior marketers and inspiring individuals, Canalichio has created a measured and proven "Think Big, Get Big" framework to truly help your brand first expand, grow successfully, and ultimately thrive.
588 0 _aPrint version record
650 0 _aMarketing.
650 7 _aBusiness & Economics
_xMarketing
_xGeneral.
_2bisacsh
650 7 _aSales & marketing.
_2bicssc
776 _z9781787437821
856 4 0 _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781787437814
999 _c51897
_d51897