| 000 | 02549nam a2200469I 4500 | ||
|---|---|---|---|
| 001 | ovld002108132 | ||
| 003 | UtOrBLW | ||
| 005 | 20211117123101.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 170606s2016 enk ob 000 0 eng d | ||
| 020 | _a9781786357458 (e-book) | ||
| 040 | _aUtOrBLW | ||
| 043 | _aa------ | ||
| 050 | 4 |
_aHF5415.13 _b.S77 2016 |
|
| 072 | 7 |
_aKJC _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 080 | _a658.8 | ||
| 245 | 0 | 0 |
_aStrategic marketing management in Asia : _bcase studies and lessons across industries / _cforeword by Jaideep Prabhu ; endorsements by Jagdish Sheth, Kasturi Rangan, Abdul Mannan ; edited by Syed Saad Andaleeb, Khalid Hasan. |
| 264 | 1 |
_aBingley : _bEmerald Group Publishing Limited, _c2016. |
|
| 264 | 4 | _c©2017 | |
| 300 | _a1 online resource (592 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 504 | _aIncludes bibliographical references. | ||
| 520 | _aWith a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses. Featuring top academics and practitioners, this book helps academics and students understand key issues, especially in the context of changing economic and related challenges in the Asian markets. Multi-industry case studies address how market opportunities need to be created, how to leverage constrained capabilities, and how to create sustainable, competitive advantage to pursue profitable growth in Asia. The case studies are drawn from across Asia, including Bangladesh, India, Sri Lanka, Malaysia, Myanmar, Pakistan, Vietnam and Singapore. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 |
_aMarketing _xManagement. |
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| 650 | 0 |
_aMarketing _zAsia. |
|
| 650 | 7 |
_aBusiness & Economics _xMarketing _xGeneral. _2bisacsh |
|
| 650 | 7 |
_aBusiness strategy. _2bicssc |
|
| 700 | 1 |
_aAndaleeb, Syed Saad, _eeditor. |
|
| 700 | 1 |
_aḤasan, Khālid, _eeditor. |
|
| 700 | 1 |
_aPrabhu, Jaideep C., _ewriter of foreword. |
|
| 700 | 1 |
_aSheth, Jagdish N., _esponsoring body. |
|
| 700 | 1 |
_aRangan, Kasturi, _esponsoring body. |
|
| 700 | 1 |
_aMannan, Abdul, _esponsoring body. |
|
| 776 | _z9781786357465 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781786357458 |
| 999 |
_c52148 _d52148 |
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