| 000 | 02450nam a2200421I 4500 | ||
|---|---|---|---|
| 001 | ovld002108126 | ||
| 003 | UtOrBLW | ||
| 005 | 20211117123104.0 | ||
| 006 | m o d | ||
| 007 | cr un||||||||| | ||
| 008 | 170606s2016 enk ob 001 0 eng d | ||
| 020 | _a9781786354556 (e-book) | ||
| 040 | _aUtOrBLW | ||
| 050 | 4 |
_aHF5415 _b.M85 2016 |
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| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS002000 _2bisacsh |
|
| 080 | _a658.8 | ||
| 245 | 0 | 0 |
_aMulti-channel marketing, branding and retail design : _bnew challenges and opportunities / _cedited by Charles McIntyre, T.C. Melewar, Charles Dennis. |
| 264 | 1 |
_aBingley : _bEmerald Group Publishing Limited, _c2016. |
|
| 264 | 4 | _c©2016 | |
| 300 | _a1 online resource (272 pages) | ||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
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| 504 | _aIncludes bibliographic references and index. | ||
| 520 | _aRecently, many researchers have found that their work crosses the borders of design, branding and marketing. This orientation finds itself in contrast to the generally discipline-delineated world of academic journal publishing where cross-sector studies often find difficulties in acceptance (design-based work in marketing being particularly poorly represented). This unique book focuses upon service design, including retail and multi-channel marketing matters pertinent to the current age where physical contact with consumers has resurfaced as an enduring part of the marketing and branding landscape - complementary to online and virtual worlds. The span of the text goes from what may be regarded as micro-environmental issues of type design and the semiotics of brand meanings towards macro-environmental concerns of city design and ecological threat, all relative to living within any world (and all worlds) that businesses and consumers may co-create or are invited and welcomed to in their own multi-layered experience. | ||
| 588 | 0 | _aPrint version record | |
| 650 | 0 | _aMarketing. | |
| 650 | 0 | _aBranding (Marketing). | |
| 650 | 7 |
_aBusiness & Economics _xAdvertising & Promotion. _2bisacsh |
|
| 650 | 7 |
_aSales & marketing. _2bicssc |
|
| 700 | 1 |
_aMcIntyre, Charles, _d1955-, _eeditor. |
|
| 700 | 1 |
_aMelewar, T. C., _eeditor. |
|
| 700 | 1 |
_aDennis, Charles, _eeditor. |
|
| 776 | _z9781786354563 | ||
| 856 | 4 | 0 | _uhttps://www.emerald.com/insight/publication/doi/10.1108/9781786354556 |
| 999 |
_c52177 _d52177 |
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