| 000 | 02746nam a2200517 i 4500 | ||
|---|---|---|---|
| 001 | on1408383117 | ||
| 003 | EBZ | ||
| 005 | 20251029164110.0 | ||
| 006 | m d | ||
| 007 | cr cnu---unuuu | ||
| 008 | 230727s2024 njua o 001 0 eng | ||
| 010 | _a 2023035116 | ||
| 040 |
_aEBZ _beng _cEBZ |
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| 020 |
_a9781119835370 _qelectronic publication |
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| 020 |
_a1119835372 _qelectronic publication |
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| 020 |
_a1119835380 _qelectronic book |
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| 020 |
_a9781119835387 _qelectronic book |
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| 020 |
_z9781119835219 _qhardcover |
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| 037 |
_a602D29CB-2691-4B7F-A3BE-59182EE7B3D2 _bOverDrive, Inc. _nhttp://www.overdrive.com |
||
| 042 | _apcc | ||
| 050 | 0 | 4 |
_aHF5415 _b.K686 2024 |
| 049 | _aMAIN | ||
| 100 | 1 |
_aKotler, Philip, _eauthor. _927952 |
|
| 245 | 1 | 0 |
_aMarketing 6.0 : _bthe future is immersive / _cPhilip Kotler, Hermawan Kartajaya, Iwan Setiawan. |
| 264 | 1 |
_aHoboken, New Jersey : _bJohn Wiley & Sons, Inc., _c[2024] |
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| 300 |
_a1 online resource (vii, 247 pages) : _bcolor illustrations |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 341 | 0 |
_atextual _2sapdv _3EBSCOhost |
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| 504 | _aIncludes index. | ||
| 520 |
_a"In Marketing 6.0, the celebrated promoter of the "Four P's of Marketing," Philip Kotler, explains how marketers can use technology to address customers' needs and make a difference in the world. In a new age of metamarketing, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade."-- _cProvided by publisher. |
||
| 532 | 0 |
_3EBSCOhost _a"EBSCO evaluates our products based on the Web Content Accessibility Guidelines (WCAG) and the related Section 508 and EN 301 549 regulations in the US and EU. Most EBSCO products are substantially conformant with WCAG 2.2 level AA." Source: https://connect.ebsco.com/s/article/EBSCO-VPATs?language=en_US. Last accessed April 22, 2025. |
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| 588 | _aDescription based on online resource; title from digital title page (viewed on December 29, 2023). | ||
| 650 | 0 |
_aMarketing. _9521 |
|
| 650 | 0 |
_aTechnology. _958482 |
|
| 650 | 7 |
_amarketing. _2aat _9521 |
|
| 700 | 1 |
_aKartajaya, Hermawan, _d1947- _eauthor. _965375 |
|
| 700 | 1 |
_aSetiawan, Iwan, _eauthor. _965376 |
|
| 776 | 0 | 8 |
_iPrint version: _aKotler, Philip. _tMarketing 6.0 _dHoboken, New Jersey : Wiley, [2024] _z9781119835219 _w(DLC) 2023035115 |
| 856 | 4 | 0 |
_3EBSCOhost _uhttps://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3753975 |
| 938 |
_aEBSCOhost _bEBSC _n3753975 |
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| 994 |
_a92 _bN$T |
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| 999 |
_c56190 _d56190 |
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