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020 _a9789819903337
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024 7 _a10.1007/978-981-99-0333-7
_2doi
050 4 _aTK5105.8857
072 7 _aUT
_2bicssc
072 7 _aCOM043000
_2bisacsh
072 7 _aUT
_2thema
245 1 0 _aMarketing and Smart Technologies
_h[electronic resource] :
_bProceedings of ICMarkTech 2022, Volume 1 /
_cedited by José Luís Reis, Marisa Del Rio Araujo, Luís Paulo Reis, José Paulo Marques dos Santos.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Springer,
_c2024.
300 _aXXVI, 695 p. 152 illus., 125 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v344
505 0 _aArtificial Intelligence Applied in Marketing -- Virtual and Augmented Reality in Marketing -- Data Mining and Big Data - Marketing Data Science -- Marketing, Geo-marketing and IoT -- Neuromarketing Technologies -- Machine Learning Applied to Marketing -- Technologies applied to Tourism Marketing.
520 _aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de Santiago de Compostela, Spain, during 1 – 3 December 2022. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 _aInternet of things.
_958845
650 0 _aArtificial intelligence.
_958441
650 0 _aComputational intelligence.
_964052
650 0 _aQuantitative research.
_965920
650 1 4 _aInternet of Things.
_958845
650 2 4 _aArtificial Intelligence.
_958441
650 2 4 _aComputational Intelligence.
_964052
650 2 4 _aData Analysis and Big Data.
_965921
700 1 _aReis, José Luís.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_965922
700 1 _aDel Rio Araujo, Marisa.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_965923
700 1 _aReis, Luís Paulo.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_965924
700 1 _ados Santos, José Paulo Marques.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_965925
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
_z9789819903351
830 0 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v344
_965926
856 4 0 _uhttps://doi.org/10.1007/978-981-99-0333-7
912 _aZDB-2-ENG
912 _aZDB-2-SXE
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