| 000 | 03991nam a22006495i 4500 | ||
|---|---|---|---|
| 001 | 978-3-031-41933-1 | ||
| 003 | DE-He213 | ||
| 005 | 20251030110813.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 230905s2024 sz | s |||| 0|eng d | ||
| 020 |
_a9783031419331 _9978-3-031-41933-1 |
||
| 024 | 7 |
_a10.1007/978-3-031-41933-1 _2doi |
|
| 050 | 4 | _aQA76.9.Q36 | |
| 072 | 7 |
_aUN _2bicssc |
|
| 072 | 7 |
_aCOM021000 _2bisacsh |
|
| 072 | 7 |
_aUN _2thema |
|
| 100 | 1 |
_aJansen, Bernard J. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _965941 |
|
| 245 | 1 | 0 |
_aUnderstanding Audiences, Customers, and Users via Analytics _h[electronic resource] : _bAn Introduction to the Employment of Web, Social, and Other Types of Digital People Data / _cby Bernard J. Jansen, Kholoud K. Aldous, Joni Salminen, Hind Almerekhi, Soon-gyo Jung. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Springer, _c2024. |
|
| 300 |
_aXIX, 152 p. 28 illus., 27 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 |
_aSynthesis Lectures on Information Concepts, Retrieval, and Services, _x1947-9468 |
|
| 505 | 0 | _aThe Foundations of Web Analytics -- The Foundations of Social Media Analytics -- Web and Social Media Analytics Strategy -- Data Collection Methods -- Data Quality Assessment -- Data Preprocessing -- Search Analytics -- Persona Analytics -- User Study Analytics -- Website Analytics -- A Discussion of the Validity of Data Analytics. | |
| 520 | _aThis book presents the foundations of using analytics from the laboratory, social media platforms, and the web. The authors cover key topics including analytics strategy, data gathering approaches, data preprocessing, data quality assessment, analytical methods, tools, and validation methods. The book includes chapters explaining web analytics, social media analytics, and how to create an analytics strategy. The authors also cover on data sources, such as online surveys, crowdsourcing, eye tracking, mouse tracking, social media APIs, search logs, and analytics triangulation. The book also discusses analytical tools for social media analytics, search analytics, persona analytics, user studies, and website analytics. The authors conclude by examining the validity of online analytics. | ||
| 650 | 0 |
_aQuantitative research. _965942 |
|
| 650 | 0 |
_aDigital media. _959274 |
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| 650 | 0 |
_aSampling (Statistics). _959805 |
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| 650 | 0 |
_aApplication software. _965943 |
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| 650 | 0 |
_aCommunication. _959615 |
|
| 650 | 0 |
_aBusiness _xData processing. _959544 |
|
| 650 | 1 | 4 |
_aData Analysis and Big Data. _965944 |
| 650 | 2 | 4 |
_aDigital and New Media. _965945 |
| 650 | 2 | 4 |
_aMethodology of Data Collection and Processing. _965946 |
| 650 | 2 | 4 |
_aComputer and Information Systems Applications. _965947 |
| 650 | 2 | 4 |
_aMedia and Communication. _965948 |
| 650 | 2 | 4 |
_aBusiness Informatics. _965949 |
| 700 | 1 |
_aAldous, Kholoud K. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _965950 |
|
| 700 | 1 |
_aSalminen, Joni. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _965951 |
|
| 700 | 1 |
_aAlmerekhi, Hind. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _965952 |
|
| 700 | 1 |
_aJung, Soon-gyo. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _965953 |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031419324 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031419348 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031419355 |
| 830 | 0 |
_aSynthesis Lectures on Information Concepts, Retrieval, and Services, _x1947-9468 _965575 |
|
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-41933-1 |
| 912 | _aZDB-2-SXSC | ||
| 999 |
_c56271 _d56271 |
||