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024 7 _a10.1007/978-981-99-8834-1
_2doi
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072 7 _aKJD
_2bicssc
072 7 _aBUS041000
_2bisacsh
072 7 _aKJD
_2thema
245 1 0 _aImmersive Technology and Experiences
_h[electronic resource] :
_bImplications for Business and Society /
_cedited by Githa S. Heggde, Santosh Kumar Patra, Rasananda Panda.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Palgrave Macmillan,
_c2024.
300 _aXXX, 277 p. 23 illus., 10 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _a1. Harry Potter and the OmniGlobe: Learning Negotiation and Communication Styles in an Immersive Simulation Environmen -- 2. Managing Professional Identities in the world of Immersive Technology: A study of healthcare professionals -- 3. I am confused: Coping with customer confusion in metaverse shopping -- 4. Generation Z Inclined Toward Immersive Shopping Experiences: AR Virtual Try-On in Online Retail in India -- 5. Limited Edition Products: A literature review and future research agenda -- 6. Algorithmic Bias: A Challenge for Ethical Artificial Intelligence (AI) -- 7. Dealing with AI-Is it a pleasure or pain? -- 8. Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application -- 9. Using Natural Language Processing (NLP) to draw insights from feedbacks/reviews.
520 _aThis book provides a comprehensive overview of the role of immersive technology with multiple sectoral perspectives, such as entertainment, education, health care, and more. It covers a detailed analysis of the latest trends and developments in the field. It encompasses practical insights on using immersive technology effectively through industry expert chapters, case studies, and real-world examples that demonstrate how immersive technology is being used in different industries. Chapters in this book are from academicians and industry professionals to create a fine balance of knowledge and practice perspective of today’s immersive technology. It is written in accessible language that is easy for non-experts to understand. It focuses on the future of immersive technology, exploring its potential impact on society and the economy. It provides insights into the challenges and opportunities that lie ahead and offers predictions on how immersive technology will continue to evolve in the years to come. It is a valuable resource for anyone learning more about immersive technology. Dr. Githa Heggde is the Dean of MICA, Ahmedabad. She is the past-chairperson, Confederation of Indian Industries- Indian Women Network (CII-IWN), Karnataka. She is a corporate consultant on Marketing and Sales enhancement. She was the chairperson of Southern chapter FICCI ladies organization. Dr. Santosh Kumar Patra is an associate professor of Media, Entertainment and Sports Business at MICA and heads Media & Entertainment Management area. He is the founder and present head of the MICA’s Media Centre. He has been on the boards of the Times School of Media, Bennet University, IMS-Unison University, etc. Dr. Rasananda Panda is a professor of Economics in the Business Management Area at MICA. An economist at heart, Prof. Panda is a vivid reader and analyst of the post-independence political and economic history of India. .
650 0 _aTechnological innovations.
_959244
650 0 _aVirtual reality.
650 0 _aAugmented reality.
_966815
650 0 _aTelemarketing.
_968704
650 0 _aInternet marketing.
_959122
650 0 _aHealth services administration.
_961649
650 0 _aCommunication
_xMethodology.
_968705
650 0 _aInformation technology
_xLaw and legislation.
_967243
650 0 _aMass media
_xLaw and legislation.
_967244
650 1 4 _aInnovation and Technology Management.
_966187
650 2 4 _aVirtual and Augmented Reality.
_966818
650 2 4 _aDigital Marketing.
_968706
650 2 4 _aHealth Care Management.
_967006
650 2 4 _aMedia and Communication Methods.
_968707
650 2 4 _aIT Law, Media Law, Intellectual Property.
_967246
700 1 _aHeggde, Githa S.
_eeditor.
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700 1 _aPatra, Santosh Kumar.
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_968709
700 1 _aPanda, Rasananda.
_eeditor.
_4edt
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_968710
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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856 4 0 _uhttps://doi.org/10.1007/978-981-99-8834-1
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