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072 7 _aBUS090010
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245 1 0 _aWelcome to The New Normal: Life After The Chaos
_h[electronic resource] :
_bProceedings of the 2023 AMS Annual Conference, New Orleans, LA, USA, May 17–19, 2023 /
_cedited by Vincent Jeseo, Juliann Allen.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aXXVII, 249 p. 43 illus., 20 illus. in color.
_bonline resource.
336 _atext
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337 _acomputer
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338 _aonline resource
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347 _atext file
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490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
505 0 _a1. Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands' Marketing?- 2. Shifting Habits Toward Sustainability -- 3. Determinants of Brand Trust: A Neuroanalytical Study in the B2B Sector Using the Example of Manufacturing Industry -- 4. Is She Real? Leveraging Real-Life and Virtual Influencer Marketing in Brand Communications -- Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract -- 5. Is Like-Seeking a Form of Conspicuous Consumption? Investigating Trait Antecedents of Normative and Deceptive Like-Seeking on Instagram: An Abstract.
520 _aChange is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technology, but it also reshaped the thinking of consumers and organizations through behavioral and cultural shifts in the market. This volume provides new insights and ideas in marketing research, theory, and practice as we continue to adapt to the new normal world post-pandemic. It provides success stories and regional case studies to offer marketers new ways in which to serve consumers and satisfy their needs. Featuring papers presented at the 2023 Academy of Marketing Science Annual Conference in New Orleans, LA, USA, this book discusses various areas of marketing, each serving as a pillar supporting the overall structure of contemporary marketing built with shared knowledge and aimed toward the future with informed optimism. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 _aTelemarketing.
650 0 _aInternet marketing.
_959122
650 0 _aSales management.
_969045
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 1 4 _aDigital Marketing.
650 2 4 _aSales and Distribution.
_969046
650 2 4 _aBusiness Strategy and Leadership.
_967107
700 1 _aJeseo, Vincent.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_969047
700 1 _aAllen, Juliann.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_969048
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031490385
776 0 8 _iPrinted edition:
_z9783031490408
776 0 8 _iPrinted edition:
_z9783031490415
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
_969049
856 4 0 _uhttps://doi.org/10.1007/978-3-031-49039-2
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