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008 240129s2024 sz | s |||| 0|eng d
020 _a9783031451430
_9978-3-031-45143-0
024 7 _a10.1007/978-3-031-45143-0
_2doi
050 4 _aJA85-85.2
072 7 _aJPH
_2bicssc
072 7 _aGTC
_2bicssc
072 7 _aPOL000000
_2bisacsh
072 7 _aJPH
_2thema
072 7 _aGTC
_2thema
100 1 _aTouzani, Fouad.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_970051
245 1 0 _aMarketing US Foreign Policy in the MENA Region
_h[electronic resource] :
_bAmerican Presidents vs Non-State Actors /
_cby Fouad Touzani.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Palgrave Macmillan,
_c2024.
300 _aXIII, 175 p. 8 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aPolitical Campaigning and Communication,
_x2662-5903
505 0 _aChapter 1. Introduction -- Chapter 2. The Media and US Foreign Policy in the MENA area: From the war on terror to the Arab Spring -- Chapter 3. The US Public Opinion: A Marginal Impact on US Foreign Policy -- Chapter 4. Interest Groups : An imperfect Impact -- Chapter 5. Think Tanks: A Circuitous Impact on US Foreign Policy -- Summary and conclusion.
520 _a “This is an innovative application of a brand personality model to political marketing. It is also an in-depth examination of the impact that such a model has in a unique national polity. All in all, this is a well-designed, well-executed study that is well worth reading.” —Ken Cosgrove, Professor of Political Science, Suffolk University, MA, Boston, USA “ How do American presidents justify their foreign policy in the Middle East in an era of hegemonic dominance? In this fascinating book, Touzani shows the answer is far more complicated than assumed. This work is impressive in its encyclopaedic scope. It is a welcome addition to any library on US foreign policy in the Middle East.” —Sean Yom, Associate Professor of Political Science, Temple University, USA “ After establishing the theoretical foundation for his study and drawing heavily throughout on a very impressive array of secondary and other sources, Touzani effectively traces the interaction between communications media and the main issues of US foreign policy across American administrations going back to that of US President Ronald Reagan.” —Mark Tessler, Samuel Eldersveld Collegiate Professor of Political Science, University of Michigan, USA The book examines how US media, public opinion, interest groups and think tanks respond to US Presidents’ attempts to market their foreign policies in the MENA Region. The scope of the analysis extends from the war on terror to the so-called Arab Spring. It focuses on some case studies including the Arab-Israeli conflict and the Iran nuclear deal. The book fills a gap in the literature pertaining to analyzing US foreign policy in the MENA area from a political communication perspective rather than from IR or a political-theory angle, which remains the dominant literature. In so saying, the book will appeal to students, researchers as well as thinks tanks and policymakers. Fouad Touzani is currently the founder and director of Ibn Ghazi Arabic Institute in Morocco. He has presented many research papers in many international conferences. His research interests include foreign policy, international security and political communication.
650 0 _aCommunication in politics.
_965259
650 0 _aMiddle East
_xPolitics and government.
_969672
650 0 _aInternational relations.
_958103
650 1 4 _aPolitical Communication.
_967745
650 2 4 _aMiddle Eastern Politics.
_969673
650 2 4 _aForeign Policy.
_969476
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031451423
776 0 8 _iPrinted edition:
_z9783031451447
776 0 8 _iPrinted edition:
_z9783031451454
830 0 _aPolitical Campaigning and Communication,
_x2662-5903
_970052
856 4 0 _uhttps://doi.org/10.1007/978-3-031-45143-0
912 _aZDB-2-LCM
912 _aZDB-2-SXL
999 _c57345
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