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020 _a9783031498770
_9978-3-031-49877-0
024 7 _a10.1007/978-3-031-49877-0
_2doi
050 4 _aHD45
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_2bicssc
072 7 _aBUS041000
_2bisacsh
072 7 _aKJD
_2thema
100 1 _aAlaniz, Teresa.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_971053
245 1 0 _aEmotion-Driven Innovation
_h[electronic resource] :
_bA Methodology to Envision Emotion-Focused New Product Ideas /
_cby Teresa Alaniz, Stefano Biazzo.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aVI, 181 p. 135 illus., 96 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aFuture of Business and Finance,
_x2662-2475
505 0 _aThe challenges of generating Emotion-Focused product ideas -- Process creation: structuring the Emotion-Driven Innovation -- The language of Emotion-Driven Innovation -- Process development: testing the E-DI in academic environments -- Process validation: towards the application of E-DI in real design practice -- Emotion-Driven Innovation - The process.-Emotion-Driven Innovation: An Inside-Out Approach to Design.
520 _aIt is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and developing new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically. This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certain categoryof products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.
650 0 _aTechnological innovations.
_959244
650 0 _aConsumer behavior.
_957391
650 0 _aMarketing.
_9521
650 0 _abranding
_xmarketing
_958950
650 1 4 _aInnovation and Technology Management.
_966187
650 2 4 _aConsumer Behavior.
_957391
650 2 4 _aMarketing.
_9521
650 2 4 _aBranding.
_964224
700 1 _aBiazzo, Stefano.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_971054
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031498763
776 0 8 _iPrinted edition:
_z9783031498787
776 0 8 _iPrinted edition:
_z9783031498794
830 0 _aFuture of Business and Finance,
_x2662-2475
_968594
856 4 0 _uhttps://doi.org/10.1007/978-3-031-49877-0
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912 _aZDB-2-SXBM
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