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020 _a9783031536069
_9978-3-031-53606-9
024 7 _a10.1007/978-3-031-53606-9
_2doi
050 4 _aHF5548.7-5548.85
072 7 _aJMJ
_2bicssc
072 7 _aPSY021000
_2bisacsh
072 7 _aJMJ
_2thema
100 1 _aAddimando, Federico.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_971278
245 1 0 _aTrade Show Psychology
_h[electronic resource] /
_cby Federico Addimando.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aVIII, 148 p. 1 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringerBriefs in Psychology,
_x2192-8371
505 0 _aChapter 1 - Becoming a Business Consultant -- Chapter 2 - Understanding Customer Behaviour -- Chapter 3 - Crafting Compelling Booth Designs -- Chapter 4 - Effective Communication Strategies -- Chapter 5 - Effective Lead Conversion Tactics -- Chapter 6 - Customer-Centric Booth Mastery -- Chapter 7 - Strategies for Overcoming Challenges -- Chapter 8 - Beyond the Booth - Post-Event Analysis.
520 _aIn this book, readers are taken on an illuminating journey into the world of trade shows from a unique perspective – the psychology of both exhibitors and attendees. This comprehensive guide delves deep into the intricacies of drawing visitors to your booth and forging meaningful connections. It offers a wealth of insights into the art of engaging potential clients effectively and understanding their behavior within the bustling trade show environment. The book covers a wide array of topics, including techniques for attracting visitors to your booth, effective communication strategies, and the psychology behind booth design. From the selection of color schemes and themes that resonate with your target audience to crafting compelling messages that leave a lasting impression, this book provides practical advice for achieving trade show success. It also explores the role of technology and digital marketing in modern trade show strategies, offering a blend of timeless principles and cutting-edge approaches. Moreover, the text delves into case studies and real-world examples from successful exhibitors, showcasing their innovative methods and success stories. Whether you're a seasoned trade show veteran or a newcomer looking to make a splash, this book equips you with the knowledge and strategies needed to thrive in the competitive world of trade shows. With its engaging and informative content, 'Trade Show Psychology' is an indispensable resource for anyone seeking to maximize their impact and ROI at trade shows.
650 0 _aPsychology, Industrial.
_960537
650 0 _aEthnopsychology.
_971279
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 1 4 _aWork and Organizational Psychology.
_968259
650 2 4 _aIndustrial Psychology.
_971280
650 2 4 _aCross-Cultural Psychology.
_971281
650 2 4 _aBusiness Strategy and Leadership.
_967107
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031536052
776 0 8 _iPrinted edition:
_z9783031536076
776 0 8 _iPrinted edition:
_z9783031536083
830 0 _aSpringerBriefs in Psychology,
_x2192-8371
_971282
856 4 0 _uhttps://doi.org/10.1007/978-3-031-53606-9
912 _aZDB-2-BSP
912 _aZDB-2-SXBP
999 _c57713
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