| 000 | 03521nam a22006135i 4500 | ||
|---|---|---|---|
| 001 | 978-3-031-52060-0 | ||
| 003 | DE-He213 | ||
| 005 | 20251030111444.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 240226s2024 sz | s |||| 0|eng d | ||
| 020 |
_a9783031520600 _9978-3-031-52060-0 |
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| 024 | 7 |
_a10.1007/978-3-031-52060-0 _2doi |
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_aKJS _2bicssc |
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_aBUS043000 _2bisacsh |
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_aKJS _2thema |
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| 100 | 1 |
_aYang, Jan Y. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _971778 |
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| 245 | 1 | 4 |
_aThe Pricing Compass _h[electronic resource] : _bFinding the Solution to Your Pricing Puzzle / _cby Jan Y. Yang. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Springer, _c2024. |
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| 300 |
_aXV, 145 p. 39 illus., 35 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 490 | 1 |
_aBusiness Guides on the Go, _x2731-4766 |
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| 505 | 0 | _aPricing is not what you think -- There is a solution to every pricing puzzle -- Let us get started -- Keep the ball rolling -- Maneuver shades of pricing -- Embark on the pricing journey. | |
| 520 | _aThis book provides business owners and practitioners with a comprehensive and pragmatic guide to pricing, which lays out the essential steps to professionalizing pricing from day one all the way to a more mature stage. It not only details the key activities leading to result-driven pricing strategies and execution but also addresses the most important pillars of good pricing governance. To do so, the book covers a broad range of pricing topics relevant at different stages of business evolution, e.g. determining the starting point of the pricing journey, identifying unique selling propositions, gauging willingness to pay (WTP), conducting effective customer profiling, improving promotions, and managing distribution from a pricing standpoint. The book fills a gap in the current pricing literature, which largely consists of descriptive and retrospective narratives cataloging past pricing strategies and tactics that never delve into the underlying rationale and methodologies. It provides readers with clear, actionable insights on how to price their own products and services. . | ||
| 650 | 0 |
_aMarketing. _9521 |
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| 650 | 0 |
_aMarketing research. _957888 |
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| 650 | 0 |
_aBusiness intelligence. _957215 |
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| 650 | 0 |
_aStrategic planning. _957225 |
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_aLeadership. _94372 |
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| 650 | 0 |
_aPsychology. _963758 |
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| 650 | 0 |
_aEconomics _xPsychological aspects. _959551 |
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| 650 | 1 | 4 |
_aMarketing. _9521 |
| 650 | 2 | 4 |
_aMarket Research and Competitive Intelligence. _968642 |
| 650 | 2 | 4 |
_aBusiness Strategy and Leadership. _967107 |
| 650 | 2 | 4 |
_aBehavioral Sciences and Psychology. _968075 |
| 650 | 2 | 4 |
_aBehavioral Economics. _969174 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031520594 |
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_iPrinted edition: _z9783031520617 |
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_iPrinted edition: _z9783031520624 |
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_aBusiness Guides on the Go, _x2731-4766 _968573 |
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| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-52060-0 |
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| 912 | _aZDB-2-SXBM | ||
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