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020 _a9783031532863
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024 7 _a10.1007/978-3-031-53286-3
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245 1 0 _aBringing the Soul Back to Marketing
_h[electronic resource] :
_bProceedings of the 2023 AMS World Marketing Congress, Canterbury, UK, July 11–14, 2023 /
_cedited by Vincent Jeseo, Juliann Allen.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aXX, 133 p. 16 illus., 3 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
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490 1 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
505 0 _aMass Customization’s Online Sales Configurator Capabilities and Purchase Intention: The Roles of Psychological Empowerment and Ownership -- Reviewing the Research Landscape of Online Scarcity Messages -- Understanding Customers’ Insights Using Attribution Theory -- Marketing Strategies of Tham Sing Robusta Coffee in Thailand: SWOT IE and TOWS Matrix -- Identifying Current Themes and Important Future Research Directions in the Field of Consumer Animosity.
520 _aThe “soul” centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its “soul”. This volume focuses on preserving the “soul” of marketing in a data-driven world where technology has proliferated amidst a myriad of global challenges. Featuring papers presented at the 2023 Academy of Marketing Science World Marketing Congress held in Canterbury, UK, this book explores ideas, theories and practices to tackle global and economic challenges in marketing and emphasize marketing's contribution to business and society at large, further strengthening the academic community. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.
650 0 _aMarketing.
_9521
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 0 _aSales management.
_969045
650 1 4 _aMarketing.
_9521
650 2 4 _aBusiness Strategy and Leadership.
_967107
650 2 4 _aSales and Distribution.
_969046
700 1 _aJeseo, Vincent.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_969047
700 1 _aAllen, Juliann.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_969048
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031532856
776 0 8 _iPrinted edition:
_z9783031532870
776 0 8 _iPrinted edition:
_z9783031532887
830 0 _aDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science,
_x2363-6173
_969049
856 4 0 _uhttps://doi.org/10.1007/978-3-031-53286-3
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