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020 _a9783031514210
_9978-3-031-51421-0
024 7 _a10.1007/978-3-031-51421-0
_2doi
050 4 _aHF4999.2-6182
050 4 _aHD28-70
072 7 _aKJ
_2bicssc
072 7 _aBUS042000
_2bisacsh
072 7 _aKJ
_2thema
100 1 _aMoskowitz, Sanford L.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_974049
245 1 0 _aManaging Technology from Laboratory to Marketplace
_h[electronic resource] :
_bCheating the Valley of Death /
_cby Sanford L. Moskowitz, Chris Erickson.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2024.
300 _aXIII, 196 p. 4 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aManagement for Professionals,
_x2192-810X
505 0 _aIntroduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.
520 _aManaging Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. .
650 0 _aBusiness.
_958353
650 0 _aManagement science.
_957941
650 0 _aEntrepreneurship.
650 0 _aNew business enterprises.
_961729
650 0 _aManagement.
_9324
650 0 _aSurfaces (Technology).
_965847
650 0 _aThin films.
_965848
650 1 4 _aBusiness and Management.
650 2 4 _aEntrepreneurship.
650 2 4 _aManagement.
_9324
650 2 4 _aSurfaces, Interfaces and Thin Film.
_965850
700 1 _aErickson, Chris.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_974050
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031514203
776 0 8 _iPrinted edition:
_z9783031514227
776 0 8 _iPrinted edition:
_z9783031514234
830 0 _aManagement for Professionals,
_x2192-810X
_968226
856 4 0 _uhttps://doi.org/10.1007/978-3-031-51421-0
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c58678
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