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001 978-3-658-43776-3
003 DE-He213
005 20251030111747.0
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008 240326s2024 gw | s |||| 0|eng d
020 _a9783658437763
_9978-3-658-43776-3
024 7 _a10.1007/978-3-658-43776-3
_2doi
050 4 _aJF1315.2-2112
072 7 _aJPP
_2bicssc
072 7 _aPOL017000
_2bisacsh
072 7 _aJPP
_2thema
100 1 _aHäusler, Eric.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_974065
245 1 0 _aHow Cities Become Brands
_h[electronic resource] :
_bDeveloping City Brands Purposefully and Thoughtfully /
_cby Eric Häusler, Jürgen Häusler.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aIX, 226 p. 8 illus., 7 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aArea of influence: Design -- Area of influence: Material purchasing -- Area of influence: Materials -- Area of influence: Production before heat treatment -- Area of influence: Heat treatment -- Area of influence: Production after heat treatment -- Area of influence: Operating conditions.
520 _aThis book explores the fragile process of city brand development thoughtfully. Backgrounds are explained, experiences recounted, and city branding inspired. The dream of every brand maker: develop a city into a strong brand – perhaps even a myth. Yet, myths' creation is a curiosity. When purposeful, are there specific success recipes, and can those responsible be identified? Can the process be replicated? How do brand makers navigate city and brand complexity practically? How do they offer success prospects to the arduous process of creating a city brand? How do they handle external criticism and self-doubts? City images emerge from complex and random processes. In global urban competition, this process is enriched with brand making achievements. Success isn't guaranteed, depending on discussed conditions. Lastly, rules for effective city branding are outlined. The Authors Eric Häusler is a historian with a keen interest in social science concepts. Currently, he is conducting a habilitation project on urbanization processes in Tokyo, New York, and Zurich in the 1960s. Extended research stays have taken him to Sophia University in Tokyo and presently to The New School and New York University in New York City. His most recent publication is his dissertation titled "Ökonomisches Scheitern. Solidarische Praktiken in Bern 1750-1900" (published by transcript Verlag). Jürgen Häusler is retired. At the beginning of his career, he engaged in social science research and later assumed leadership responsibilities for many years at a globally leading consulting firm specializing in brand development. Additionally, he taught at the University of Leipzig and published on the topic. Both authors share a passion for a multidisciplinary, theory-guided, and practice-oriented exploration of the phenomena of the city and city branding. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
650 0 _aPublic administration.
_957503
650 0 _aTourism.
650 0 _aManagement.
_9324
650 0 _aSociology, Urban.
650 0 _aUrban economics.
650 1 4 _aPublic Administration.
_957503
650 2 4 _aTourism Management.
_967127
650 2 4 _aUrban Sociology.
_969514
650 2 4 _aUrban Economics.
700 1 _aHäusler, Jürgen.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_974066
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658437756
776 0 8 _iPrinted edition:
_z9783658437770
856 4 0 _uhttps://doi.org/10.1007/978-3-658-43776-3
912 _aZDB-2-ECF
912 _aZDB-2-SXEF
999 _c58685
_d58685