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008 240419s2024 si | s |||| 0|eng d
020 _a9789819706075
_9978-981-97-0607-5
024 7 _a10.1007/978-981-97-0607-5
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
072 7 _aKJS
_2thema
100 1 _aAghazadeh, Hashem.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_975437
245 1 0 _aDigital Marketing Technologies
_h[electronic resource] /
_cby Hashem Aghazadeh, Mozhde Khoshnevis.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Palgrave Macmillan,
_c2024.
300 _aXXI, 230 p. 12 illus., 3 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aPart I: Digital Marketing Overview -- Chapter 1: Digital Marketing Fundamentals -- Chapter 2: Digital Marketing Analysis and Strategy -- Chapter 3: Digital Marketing Implementation and Practice -- Part II: Applications of Marketing Technologies (Martechs) -- Chapter 4: Marketing Technologies (Martechs) -- Chapter 5: Main Martechs in Brief -- Chapter 6: Applications of Marketing Technologies (Martechs) in Digital Marketing -- Chapter 7: Martechs and Digital Marketing+ (Types of Digital Marketing) -- Part III: Case Studies -- Chapter 8 of Marketing Technologies (Martechs) in Business and Marketing -- References.
520 _aThis book argues that digital marketing should benefit from emerging technologies to result in sustainable competitive values for businesses in both the digital and physical worlds. It not only explores digital marketing fundamentals, analysis, strategy, practices, and implementation but also explains the applications and relationships of marketing technologies (martechs) with digital marketing; as well as offers several real cases of practicing marketing technologies. It carefully describes how modern businesses offer their value propositions both digitally and physically applying emerging technologies specifically marketing technologies (martechs) and how consumers are using these new technologies particularly artificial intelligence (ChatGPT/ OpenAI). It investigates why consumers are so intrigued and interested in digital relationships, interaction, and shopping experiences. It critically examines and argues that digital marketing has become popular among businesses as they are attempting to serve their customers better by taking advantage of using digital marketing technologies (marketchs).
650 0 _aMarketing.
_9521
650 0 _aTelemarketing.
650 0 _aInternet marketing.
_959122
650 0 _aArtificial intelligence.
_958441
650 0 _aManagement.
_9324
650 1 4 _aMarketing.
_9521
650 2 4 _aDigital Marketing.
650 2 4 _aArtificial Intelligence.
_958441
650 2 4 _aManagement.
_9324
700 1 _aKhoshnevis, Mozhde.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_975438
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9789819706068
776 0 8 _iPrinted edition:
_z9789819706082
856 4 0 _uhttps://doi.org/10.1007/978-981-97-0607-5
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c59238
_d59238