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001 978-3-658-44050-3
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020 _a9783658440503
_9978-3-658-44050-3
024 7 _a10.1007/978-3-658-44050-3
_2doi
050 4 _aHD30.3-.36
072 7 _aKJP
_2bicssc
072 7 _aBUS007000
_2bisacsh
072 7 _aKJP
_2thema
100 1 _aFaber-Wiener, Gabriele.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_976038
245 1 0 _aCooperation Between Companies and Non-profit Organizations
_h[electronic resource] :
_bTaking Responsibility Together: Guidelines for Constructive, Credible and Transparent CSR Projects /
_cby Gabriele Faber-Wiener, Bettina Gjecaj.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aXIX, 177 p. 31 illus., 22 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aCompanies and their role in society -- The world of non-profit organizations -- Cooperation between companies and non-profit organizations -- Credibility and trust -- Roadmap for cooperation at eye level -- Code for transparent cooperation: guidelines and quality standards for cooperation between companies and non-profit organizations.
520 _aThis book describes how cooperation between companies and non-profit organizations can be successfully developed. Joint projects with non-profit organisations are more in demand than ever as companies feel the demand to become socially responsible entities. The authors explain the theoretical basis for credible and solid cooperation and provide practical guidance how these projects can be approached and structured in order to add value for all stakeholders. A fundamental part of this book is the "Code for Transparent Cooperation", a proven framework that can be applied directly in practice. A book for CSR, communication, marketing and compliance managers in companies and non-profit organizations who seek clear rules and open, equal dialogue. The Content Companies and their role in society The world of non-profit organizations Cooperation between companies and non-profit organizations Credibility and trust Roadmap for equal cooperation Code for transparent cooperation: Guidelines and quality standards for cooperation between companies and non-profit organizations The authors Gabriele Faber-Wiener is one of the most renowned CSR and communication experts in the German-speaking world and has more than 25 years of experience in management and communication in all three sectors of society: business, politics and civil society. She is a lecturer at eight universities and advises companies and non-profit organizations. Bettina Gjecaj works and teaches at FH JOANNEUM - University of Applied Sciences, Graz. Her professional focus includes green & social marketing, campaigning, public relations, CSR and strategic communication management. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.
650 0 _aCommunication in organizations.
_960034
650 0 _abranding
_xmarketing
_958950
650 0 _aBusiness.
_958353
650 0 _aManagement science.
_957941
650 1 4 _aCorporate Communication.
_970634
650 2 4 _aBranding.
_964224
650 2 4 _aBusiness and Management.
700 1 _aGjecaj, Bettina.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_976039
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658440497
776 0 8 _iPrinted edition:
_z9783658440510
856 4 0 _uhttps://doi.org/10.1007/978-3-658-44050-3
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c59507
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