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001			978-981-99-9291-1
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020			_a9789819992911 _9978-981-99-9291-1
024	7		_a10.1007/978-981-99-9291-1 _2doi
050		4	_aHD30.28
050		4	_aHD57.7
072		7	_aKJC _2bicssc
072		7	_aBUS063000 _2bisacsh
072		7	_aKJC _2thema
100	1		_aMiura, Sayako. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _977026
245	1	0	_aSuccessful Social Activism and Unintended Market Emergence _h[electronic resource] : _bThe Fight Over Foot Health and Fashion in Japan / _cby Sayako Miura.
250			_a1st ed. 2024.
264		1	_aSingapore : _bSpringer Nature Singapore : _bImprint: Springer, _c2024.
300			_aXXI, 189 p. 30 illus., 8 illus. in color. _bonline resource.
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
347			_atext file _bPDF _2rda
505	0		_aPart I Two Issues Related to Research on Social Movements Targeting Companies -- 1 Introduction -- 2 Characteristics of Shoes and the Footwear Industry -- Part II Direct Effect of Activism: How an SMO Succeeded in Changing Corporate Behavior -- 3 Social Movement Targeting Companies -- 4 JIF’s Initial Strategy -- 5 Adjustment of JIF’s Strategy and Diffusion of Shoe Fitters -- Part III Indirect Effect of Activism: How Unintended Markets Emerged after an SMO’s Success -- 6 Social Movement Targeting Companies and Market Emergence -- 7 Emergence of the Comfort Shoe Market and Changes in Consumer Awareness -- 8 The European Comfort Shoe Market: Seeking Further Health Functions -- 9 The Walking Support Insoles Market: Moving Toward Walking Support -- 10 The Fashion-Oriented Transparent Insole Market: Fashioning Walking Support Insoles -- Part IV Unintended Consequences of Successful Activism -- 11 Conclusion -- Appendices -- References -- Index.
520			_aThis book demonstrates why and how social activism targeting companies can produce unintended consequences. While it is challenging for social movement organizations (SMOs) to successfully change corporate behavior, it is even more difficult or impossible for SMOs to control the spillover effects of success. Successful social activism affects companies and consumers with diverse interests and intentions beyond the initial target of SMOs, which creates various business opportunities. Entrepreneurs are mobilized by the new opportunities that they identify to initiate their own businesses, and the chain of their actions may produce new market categories unintended by the SMO, including ones that are inconsistent with its superordinate goal. This book explores the process by which an SMO succeeds in changing corporate behavior and how this success leads to unintended market emergence by longitudinally examining the shoe industry in postwar Japan. The Japan Institute of Footwear, a private organization, began advocating shoe functionality over fashion in the 1960s and succeeded in changing corporate behavior in the 1980s through learning by doing; its success led to the unintended emergence of new market categories. The book’s findings offer novel theoretical insights into the relationship between social activism and market change. The analysis also helps us understand the historical context of a movement that emerged in 2019, #KuToo—the word being an amalgam of kutsu (shoes), kutsū (pain), and #MeToo—and to consider its future.
650		0	_aStrategic planning. _957225
650		0	_aLeadership. _94372
650		0	_aIndustrial organization. _957885
650		0	_aRetail trade. _974528
650		0	_aNonprofit organizations. _968215
650		0	_aEntrepreneurship.
650		0	_aNew business enterprises. _961729
650		0	_aSmall business. _965014
650	1	4	_aBusiness Strategy and Leadership. _967107
650	2	4	_aOrganization. _959674
650	2	4	_aTrade and Retail. _974530
650	2	4	_aNon-Profit Organizations and Public Enterprises. _968217
650	2	4	_aEntrepreneurship.
650	2	4	_aSmall Business. _965014
710	2		_aSpringerLink (Online service)
773	0		_tSpringer Nature eBook
776	0	8	_iPrinted edition: _z9789819992904
776	0	8	_iPrinted edition: _z9789819992928
776	0	8	_iPrinted edition: _z9789819992935
856	4	0	_uhttps://doi.org/10.1007/978-981-99-9291-1
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