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001 978-3-658-43974-3
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020 _a9783658439743
_9978-3-658-43974-3
024 7 _a10.1007/978-3-658-43974-3
_2doi
050 4 _aHD30.28
050 4 _aHD57.7
072 7 _aKJC
_2bicssc
072 7 _aBUS063000
_2bisacsh
072 7 _aKJC
_2thema
100 1 _aKreutzer, Ralf T.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_977969
245 1 4 _aThe Path to Sustainable Corporate Management
_h[electronic resource] :
_bHow to Take Responsibility for People, the Environment and the Economy /
_cby Ralf T. Kreutzer.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aXX, 305 p. 105 illus., 104 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aSustainability in corporate management, marketing and brand management -- Legal framework conditions and requirements for sustainability -- Integration of sustainability concepts into the purpose definition of companies -- Sustainability potential along the entire value chain -- Sustainability potential in marketing and brand management -- Don'ts in sustainable corporate management -- Monitoring and controlling to ensure sustainable corporate management -- Development of a "green journey" for your own company.
520 _aThis book shows how managers at all levels of the company can master the challenges of sustainable corporate management with confidence. Concrete action plans are presented for this purpose. Climate change and the finite nature of natural resources are already taking their toll worldwide. A rethink towards ecological sustainability is not only urgently needed at a global level. The orientation of corporate strategies is also increasingly determined by the socio-political morals of customers and other stakeholders, where economic and socio-political interests must be in harmony with social and ecological challenges. Using the three-pillar model for sustainability (Triple Bottom Line) and further topics (such as supply chain law and ESG criteria), the author shows in a practical way how companies can successfully meet these major challenges in the long term. The key to success lies in a change in values towards ecological, social and economic sustainability that is defined and practiced at all levels of the company. Nicola Oudejans, Course Director Chief Digital Officer at the University for Continuing Education Krems/Danube University Krems Prof. Dr. Ralf T. Kreutzer has been Professor of Marketing at the HWR Berlin School of Economics and Law as well as Marketing and Management Consultant since 2005. He spent 15 years in various management positions at Bertelsmann, Volkswagen and Deutsche Post before being appointed Professor of Marketing in 2005. Through regular publications and lectures, Prof. Kreutzer has provided significant impetus on various topics relating to marketing, dialog marketing, CRM/customer loyalty systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing, artificial intelligence, and has advised a large number of companies in Germany and abroad on these topics. Professor Kreutzer is a founding member of the consulting firm Green Elephant Consulting (www.green-elephant.info), which specializes in making sustainability feasible for companies. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. .
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 0 _aMarketing.
_9521
650 0 _abranding
_xmarketing
_958950
650 0 _aSustainability.
_957661
650 1 4 _aBusiness Strategy and Leadership.
_967107
650 2 4 _aMarketing.
_9521
650 2 4 _aBranding.
_964224
650 2 4 _aSustainability.
_957661
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658439736
776 0 8 _iPrinted edition:
_z9783658439750
856 4 0 _uhttps://doi.org/10.1007/978-3-658-43974-3
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c60357
_d60357