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020 _a9789819715527
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024 7 _a10.1007/978-981-97-1552-7
_2doi
050 4 _aTK5105.8857
072 7 _aUT
_2bicssc
072 7 _aCOM043000
_2bisacsh
072 7 _aUT
_2thema
245 1 0 _aMarketing and Smart Technologies
_h[electronic resource] :
_bProceedings of ICMarkTech 2023, Volume 1 /
_cedited by José Luís Reis, Jiří Zelený, Beáta Gavurová, José Paulo Marques dos Santos.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Springer,
_c2024.
300 _aXIV, 883 p. 125 illus., 106 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v386
520 _aThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of Economics and Management (FEM), Czech University of Life Sciences Prague (CZU), in partnership with University College Prague (UCP), in Prague, Czech Republic, between 30 November and 2 December 2023. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
650 0 _aInternet of things.
_958845
650 0 _aComputational intelligence.
_964052
650 0 _aArtificial intelligence.
_958441
650 0 _aQuantitative research.
650 1 4 _aInternet of Things.
_958845
650 2 4 _aComputational Intelligence.
_964052
650 2 4 _aArtificial Intelligence.
_958441
650 2 4 _aData Analysis and Big Data.
700 1 _aReis, José Luís.
_eeditor.
_0(orcid)0000-0002-0987-0980
_1https://orcid.org/0000-0002-0987-0980
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700 1 _aZelený, Jiří.
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700 1 _aGavurová, Beáta.
_eeditor.
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_978212
700 1 _aSantos, José Paulo Marques dos.
_eeditor.
_0(orcid)0000-0002-5567-944X
_1https://orcid.org/0000-0002-5567-944X
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_978213
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773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
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776 0 8 _iPrinted edition:
_z9789819715541
830 0 _aSmart Innovation, Systems and Technologies,
_x2190-3026 ;
_v386
_965926
856 4 0 _uhttps://doi.org/10.1007/978-981-97-1552-7
912 _aZDB-2-ENG
912 _aZDB-2-SXE
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