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001 978-3-031-50289-7
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020 _a9783031502897
_9978-3-031-50289-7
024 7 _a10.1007/978-3-031-50289-7
_2doi
050 4 _aHF5548.32-.33
072 7 _aKJE
_2bicssc
072 7 _aBUS090000
_2bisacsh
072 7 _aKJE
_2thema
100 1 _aWirtz, Bernd W.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_978227
245 1 0 _aDigital Business and Electronic Commerce
_h[electronic resource] :
_bStrategy, Business Models and Technology /
_cby Bernd W. Wirtz.
250 _a2nd ed. 2024.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2024.
300 _aXIII, 1030 p. 426 illus., 391 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Texts in Business and Economics,
_x2192-4341
505 0 _a1. Foundations of Digital Business -- 2. Mobile Business -- 3. Social Media Business -- 4. Digital Government -- 5. Fundamentals of Internet Technology and Human-Machine Applications -- 6. Digital Payment Systems, Security, and Regulation -- 7. Internet of Things -- 8. Artificial Intelligence, Big Data and Cloud Computing -- 9. Big Data, Cloud Computing, and Blockchain Technology -- 10. Digital Automation and Robotics -- 11. Digital Platforms, Sharing Economy and Crowd Strategies -- 12. Digital Ecosystem, Disintermediation and Disruption -- 13. B2C Digital Business Models -- 14. Digital B2B Business Models -- 15. Digital Business Strategy -- 16. Digital Transformation and Digital Organization -- 17. Digital Marketing and Electronic Commerce -- 18. Digital Procurement -- 19. Digital Business Implementation -- 20. Google/Alphabet Case Study -- 21. The Digital Future: A Brief Outlook. .
520 _aThis textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analytical view on user behavior. Dedicated chapters on mobile and social media present fundamental aspects, discuss applications and address key success factors. The Internet of Things (IoT) is subsequently introduced in the context of big data, cloud computing and connecting technologies, with a focus on industry 4.0 and the industrial metaverse. In addition, areas such as smart business services, smart homes and digital consumer applications as well as artificial intelligence, quantum computing and automation based on artificial intelligence will be analysed. The book then turns to digital business models in the B2C (business-to-consumer) and B2B (business-to-business) sectors. Building on the business model concepts, the book addresses digital business strategy, discussing the strategic digital business environment and digital business value activity systems (dVASs), as well as strategy development in the context of digital business. Special chapters explore the implications of strategy for digital marketing and digital procurement. Lastly, the book discusses the fundamentals of digital business technologies and security, and provides an outline of digital business implementation. A comprehensive case study on Google/Alphabet, explaining Google's organizational history, its integrated business model and its market environment, rounds out the book.
650 0 _aElectronic commerce.
650 0 _aStrategic planning.
_957225
650 0 _aLeadership.
_94372
650 0 _aMarketing.
_9521
650 0 _aIndustrial procurement.
_972405
650 1 4 _aE-Business.
_98649
650 2 4 _ae-Commerce and e-Business.
650 2 4 _aBusiness Strategy and Leadership.
_967107
650 2 4 _aMarketing.
_9521
650 2 4 _aProcurement.
_972406
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031502880
776 0 8 _iPrinted edition:
_z9783031502903
776 0 8 _iPrinted edition:
_z9783031944253
830 0 _aSpringer Texts in Business and Economics,
_x2192-4341
_969742
856 4 0 _uhttps://doi.org/10.1007/978-3-031-50289-7
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c60505
_d60505