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020 _a9783031589058
_9978-3-031-58905-8
024 7 _a10.1007/978-3-031-58905-8
_2doi
050 4 _aP99.4.P72
072 7 _aCFGA
_2bicssc
072 7 _aLAN009030
_2bisacsh
072 7 _aCFG
_2thema
100 1 _aMalyuga, Elena N.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_978565
245 1 4 _aThe Language of Corporate Communication
_h[electronic resource] :
_bFunctional, Pragmatic and Cultural Dimensions /
_cby Elena N. Malyuga.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aVII, 154 p. 9 illus., 8 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter I. Linguistic-Cultural Background of Corporate Communication -- Chapter II. The Functional Dimension of Corporate Communication -- Chapter III. The Pragmatic Dimension of Corporate Communication.
520 _aThis book explores diverse cultural and linguistic landscapes, unraveling the fusion of language, culture, and corporatism. It breaks new ground by examining lesser-known linguistic-cultural aspects of corporate communication. It provides deeper insights into conversational practices, cultural variations, and gender-specific speech aggression within the corporate realm. The book delves into functional aspects, such as corporate terminology and stylistic techniques, as well as the pragmatic dimension with humor and emotive language. Offering a unique perspective on corporate language, it deepens understanding of semantic dynamics and emphasizes language's power to meet diverse communication needs. The book is a must-read for corporate professionals, linguists, scholars, business leaders, communication consultants, and educators teaching the language of business and corporate communication. It is also an invaluable asset for anyone seeking to navigate the intricacies of corporate communication in today's globalized business landscape.
650 0 _aPragmatics.
_969114
650 0 _aCommunication in organizations.
_960034
650 0 _aTeachers
_xTraining of.
_958400
650 1 4 _aPragmatics.
_969114
650 2 4 _aCorporate Communication.
_970634
650 2 4 _aTeaching and Teacher Education.
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031589041
776 0 8 _iPrinted edition:
_z9783031589065
776 0 8 _iPrinted edition:
_z9783031589072
856 4 0 _uhttps://doi.org/10.1007/978-3-031-58905-8
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912 _aZDB-2-SXPR
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