000 03345nam a22005895i 4500
001 978-3-031-62135-2
003 DE-He213
005 20251030112325.0
007 cr nn 008mamaa
008 240620s2024 sz | s |||| 0|eng d
020 _a9783031621352
_9978-3-031-62135-2
024 7 _a10.1007/978-3-031-62135-2
_2doi
050 4 _aHF5415.1265
072 7 _aKJS
_2bicssc
072 7 _aBUS090010
_2bisacsh
072 7 _aKJSG
_2thema
245 1 0 _aAdvances in Digital Marketing and eCommerce
_h[electronic resource] :
_bFifth International Conference, 2024 /
_cedited by Francisco J. Martínez-López, Luis F. Martinez, Philipp Brüggemann.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aIX, 318 p. 54 illus., 41 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Proceedings in Business and Economics,
_x2198-7254
505 0 _aNegative WOM for Liking Brands vs Positive WOM for Disliking Brands: Differences in Length and Content of WOM -- The impact of 3D digital content on consumer satisfaction with brand experiences -- Love Me, Love Me Not: The Counterintuitive Relationships in Social Networking Sites.
520 _aThe Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing. This volume presents the proceedings of the 2024 edition. Showcasing a range of original theoretical and methodological approaches, they address such diverse areas of application as social media; digital nudging; digital luxury; trends; crowdfunding; virtual reality (VR), augmented reality (AR) and the metaverse; generative artificial intelligence (AI); green ecommerce; environmental, social, and corporate governance (ESG); electronic word-of-mouth (eWOM); gamification; text mining; customer journey; and private label brands. .
650 0 _aTelemarketing.
650 0 _aInternet marketing.
_959122
650 0 _aBusiness information services.
650 0 _aElectronic commerce.
650 1 4 _aDigital Marketing.
650 2 4 _aIT in Business.
650 2 4 _ae-Commerce and e-Business.
700 1 _aMartínez-López, Francisco J.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_979125
700 1 _aMartinez, Luis F.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_979126
700 1 _aBrüggemann, Philipp.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_979127
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031621345
776 0 8 _iPrinted edition:
_z9783031621369
776 0 8 _iPrinted edition:
_z9783031621376
830 0 _aSpringer Proceedings in Business and Economics,
_x2198-7254
_969455
856 4 0 _uhttps://doi.org/10.1007/978-3-031-62135-2
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c60923
_d60923