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001 978-3-031-54093-6
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020 _a9783031540936
_9978-3-031-54093-6
024 7 _a10.1007/978-3-031-54093-6
_2doi
050 4 _aHF5415.1255
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
072 7 _aKJSC
_2thema
100 1 _aDerval, Diana.
_eauthor.
_0(orcid)0000-0001-5807-393X
_1https://orcid.org/0000-0001-5807-393X
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_979416
245 1 0 _aDesigning Luxury Brands
_h[electronic resource] :
_bThe Art and Science of Creating Game-Changers /
_cby Diana Derval.
250 _a2nd ed. 2024.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2024.
300 _aXXIX, 234 p. 95 illus., 93 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aManagement for Professionals,
_x2192-810X
505 0 _a1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.
520 _aThis book, a second offering after the successful first edition, shows how to build successful luxury brands using the power of sensory science and neuropsychology. The author presents inspiring business cases like Tesla Cybertruck, Chanel, KaDeWe, Baccarat, JACQUEMUS, NASA, MUD Jeans, Lilium, Rémy Cointreau, FENG J, Moncler, Louboutin, or Raffles Dubai in industries such as Fashion, Automotive or Leisure. The book highlights groundbreaking scientific methods - like the Derval Color Test® taken by over 30 million people - to help predict luxury shoppers’ preferences and purchasing patterns. Game-changing and unique features of successful luxury brands are decoded. Through various practical examples and experiments, readers will be able to build, revamp, or expand luxury brands and look at luxury from a new angle.
650 0 _abranding
_xmarketing
_958950
650 0 _aPsychology.
_963758
650 0 _aMarketing.
_9521
650 0 _aConsumer behavior.
_957391
650 0 _aPsychobiology.
_973728
650 0 _aHuman behavior.
_973729
650 1 4 _aBranding.
_964224
650 2 4 _aBehavioral Sciences and Psychology.
_968075
650 2 4 _aMarketing.
_9521
650 2 4 _aConsumer Behavior.
_957391
650 2 4 _aBehavioral Neuroscience.
_973732
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031540929
776 0 8 _iPrinted edition:
_z9783031540943
830 0 _aManagement for Professionals,
_x2192-810X
_968226
856 4 0 _uhttps://doi.org/10.1007/978-3-031-54093-6
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c61066
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