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020 _a9783031584299
_9978-3-031-58429-9
024 7 _a10.1007/978-3-031-58429-9
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
072 7 _aKJS
_2thema
245 1 0 _aMarketing Solutions to the Challenges of a VUCA Environment
_h[electronic resource] :
_bProceedings of the 2023 GMA-GAMMA Joint Symposium, Seoul, Korea, July 20-23, 2023 /
_cedited by Anna Zarkada.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aVI, 215 p. 19 illus., 10 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Proceedings in Business and Economics,
_x2198-7254
520 _aThis book contains selected papers from the 2023 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2023) held from July 20 to 23, 2023, in Seoul, Korea. It presents cutting-edge research in the marketing field, showcases how the recent challenges have affected marketing management and/or marketing communications and introduces the solutions to the practical problems under the Volatile, Uncertain, Complex and Ambiguous (VUCA) environment.
650 0 _aMarketing.
_9521
650 0 _aSustainability.
_957661
650 0 _aBusiness information services.
650 1 4 _aMarketing.
_9521
650 2 4 _aSustainability.
_957661
650 2 4 _aIT in Business.
700 1 _aZarkada, Anna.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_979857
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031584282
776 0 8 _iPrinted edition:
_z9783031584305
776 0 8 _iPrinted edition:
_z9783031584312
830 0 _aSpringer Proceedings in Business and Economics,
_x2198-7254
_969455
856 4 0 _uhttps://doi.org/10.1007/978-3-031-58429-9
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912 _aZDB-2-SXBM
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