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001 978-3-031-65925-6
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020 _a9783031659256
_9978-3-031-65925-6
024 7 _a10.1007/978-3-031-65925-6
_2doi
050 4 _aHF5415.2-.34
050 4 _aHD38.7
072 7 _aKJSM
_2bicssc
072 7 _aBUS043060
_2bisacsh
072 7 _aKJSM
_2thema
100 1 _aLewis, Michael.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_983322
245 1 0 _aFandom Analytics
_h[electronic resource] :
_bCreating and Harnessing Consumer and Cultural Passion /
_cby Michael Lewis.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aXIV, 260 p. 22 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aBusiness Guides on the Go,
_x2731-4766
505 0 _aIntroduction The Most Important Person in the World -- The Fandom Analytics Framework -- Fandom Foundations: Stories and Narratives -- Fandom Meaning: Community and Identity -- Fandom Measurement: Brand Equity and Customer Equity -- Fandom Extensions: Transference and Sponsorship -- Sports and Entertainment Product Analysis -- Application 1: Fan Insights -- Application 2: Brand Measurement -- Application 3: Fan Lifetime Value -- Application 4: Sponsorship Valuation -- Commentary.
520 _aThe success of modern sports, entertainment, political, and other cultural categories is driven by organizations’ ability to create and manage fandom. This book explores fandom from a marketing perspective providing a multidisciplinary framework for understanding, measuring, and growing fandom. It provides a fandom analytics framework for creating and managing fandom and identifies the macro forces (technology, demographics, etc.) that are changing fandom’s structure and societal role. The book goes beyond understanding the foundations of fandom by demonstrating how marketing tools may be employed to value and manage fandom assets. It is designed for existing and new generations of sports and entertainment professionals, as well as scholars, students, and academics interested in sports and entertainment marketing and analytics.
650 0 _aMarketing research.
_957888
650 0 _aBusiness intelligence.
_957215
650 0 _aAudiences.
_968880
650 0 _aService industries.
_968307
650 0 _aSports
_xEconomic aspects.
_958058
650 1 4 _aMarket Research and Competitive Intelligence.
_968642
650 2 4 _aFan and Audience Studies.
_968882
650 2 4 _aEntertainment Industry.
_968547
650 2 4 _aSports Economics.
_965668
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031659249
776 0 8 _iPrinted edition:
_z9783031659263
776 0 8 _iPrinted edition:
_z9783031659270
830 0 _aBusiness Guides on the Go,
_x2731-4766
_968573
856 4 0 _uhttps://doi.org/10.1007/978-3-031-65925-6
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c62921
_d62921