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001 978-981-97-5628-5
003 DE-He213
005 20251030112926.0
007 cr nn 008mamaa
008 240831s2024 si | s |||| 0|eng d
020 _a9789819756285
_9978-981-97-5628-5
024 7 _a10.1007/978-981-97-5628-5
_2doi
050 4 _aK4240-4343
072 7 _aLNJ
_2bicssc
072 7 _aLAW000000
_2bisacsh
072 7 _aLNJ
_2thema
100 1 _aMahalwar, Vandana.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_983384
245 1 0 _aCharacter Merchandising
_h[electronic resource] :
_bProtection Under IP Laws /
_cby Vandana Mahalwar.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Springer,
_c2024.
300 _aXVIII, 150 p. 1 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aCharacter Merchandising: Concept and Theory -- Copyright Protection for Characters -- Character Merchandising and the trademark protection -- Appropriation of Persona and the Right of Publicity -- Character Protection Around the World -- Conclusion.
520 _aThis book addresses the key issues, challenges and implications arising out of unauthorised acts of character merchandising. It offers deep insights into the philosophical justifications for the protection of persona. The book examines what qualifies as a character and its legal rights, namely property rights, personality rights and publicity rights. In the absence of any explicit statutory protection of characters, this work provides new insights into how intellectual property laws can be used to prevent unauthorized character merchandising. It critically evaluates various tests introduced by courts to determine the copyrightability of characters. It also analyses the dicta of the different courts justifying the effective protection of the rights of publicity. Since there is no uniform standard for the recognition and protection of image rights, this book presents a global perspective and developments on the subject with the help of judicial decisions. Drawing on the diverse judicial treatments, it explores whether an exclusive legal approach is required to address the concerns that emerge from unauthorised character merchandising. The book is of immense interest for researchers, academicians, policy makers and practitioners who work in this area. For researchers and academicians, the book offers new insights on how IP laws can be used to prevent unauthorized exploitation of persona. For practitioners, it provides an effective and more consistent approach to the interpretation of international intellectual property instruments. For policymakers, the objectives of protecting the legal rights of characters, is of specific interest. The book will further be of interest to governmental organizations and NGOs who want to advance their lawful merchandising agendas.
650 0 _aInformation technology
_xLaw and legislation.
_967243
650 0 _aMass media
_xLaw and legislation.
_967244
650 0 _aLaw in mass media.
_972630
650 0 _aInformation technology
_xMoral and ethical aspects.
_964910
650 0 _aMass media
_xMoral and ethical aspects.
_971212
650 0 _aMass media and crime.
_973748
650 1 4 _aIT Law, Media Law, Intellectual Property.
_967246
650 2 4 _aMedia Law.
_972631
650 2 4 _aInformation Ethics.
_968804
650 2 4 _aMedia Ethics.
_971213
650 2 4 _aCrime and the Media.
_973749
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9789819756278
776 0 8 _iPrinted edition:
_z9789819756292
776 0 8 _iPrinted edition:
_z9789819756308
856 4 0 _uhttps://doi.org/10.1007/978-981-97-5628-5
912 _aZDB-2-LCR
912 _aZDB-2-SXLC
999 _c62949
_d62949