| 000 | 03146nam a22005535i 4500 | ||
|---|---|---|---|
| 001 | 978-3-031-71663-8 | ||
| 003 | DE-He213 | ||
| 005 | 20260319152502.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 240929s2024 sz | s |||| 0|eng d | ||
| 020 |
_a9783031716638 _9978-3-031-71663-8 |
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| 024 | 7 |
_a10.1007/978-3-031-71663-8 _2doi |
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| 050 | 4 | _aHF5415.2-.34 | |
| 050 | 4 | _aHD38.7 | |
| 072 | 7 |
_aKJSM _2bicssc |
|
| 072 | 7 |
_aBUS043060 _2bisacsh |
|
| 072 | 7 |
_aKJSM _2thema |
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| 100 | 1 |
_aVierula, Markku. _eauthor. _4aut _4http://id.loc.gov/vocabulary/relators/aut _985283 |
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| 245 | 1 | 0 |
_aFind Your Market-Oriented Competitive Advantage _h[electronic resource] : _bA Toolkit for Strategy and Branding / _cby Markku Vierula. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Springer, _c2024. |
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| 300 |
_aXXIII, 145 p. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aPART I TOWARDS A COMPETITIVE EDGE -- HOPES AND CASTLES IN THE AIR -- LET’S JUST MAKE THE CHANGE IF ONLY WE KNEW HOW -- TOWARDS THE BASICS OF THE COMPETITIVE EDGE TOOLKIT -- PART II FIND YOUR MARKET ORIENTED COMPETITIVE ADVANTAGE -- WHAT IS A COMPETITIVE ADVANTAGE -- SET OF TOOLKITS -- FINDING A COMPETITIVE ADVANTAGE IN THE COMPANY’S RESOURCES -- CONCRETE BUSINESS EXAMPLES -- COMPETITIVE ADVANTAGE PUT INTO PRACTICE -- COMPETITIVE ADVANTAGE AS A DRIVER FOR ORGANISATIONAL DEVELOPMENT -- A BRAND IS A JOINT CREATION BY THE CUSTOMER AND THE COMPANY -- COMMUNICATION -- PART III FOOD FOR THOUGHT -- INNOVATION REQUIRES CREATIVITY -- COMPETITIVE ADVANTAGE IS AN UMBRELLA TERM FOR CURRENT TRENDS AND MEANS -- WELL KNOWN STRATEGY TOOLKITS -- HOW THE TOOLKIT WAS CREATED -- A FINE CONCLUSION TO THE TOOLKIT. | |
| 520 | _aCompetitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and production-oriented thinking with a market-oriented way of thinking. Competitive advantages are created only by thinking in new way. By thinking what has not been thought. | ||
| 650 | 0 |
_aMarketing research. _957888 |
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| 650 | 0 |
_aBusiness intelligence. _957215 |
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| 650 | 0 |
_aStrategic planning. _957225 |
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| 650 | 0 |
_aLeadership. _94372 |
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| 650 | 0 |
_abranding _xmarketing _958950 |
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| 650 | 1 | 4 |
_aMarket Research and Competitive Intelligence. _968642 |
| 650 | 2 | 4 |
_aBusiness Strategy and Leadership. _967107 |
| 650 | 2 | 4 |
_aBranding. _964224 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031716621 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031716645 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031716652 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-71663-8 |
| 912 | _aZDB-2-BUM | ||
| 912 | _aZDB-2-SXBM | ||
| 999 |
_c63846 _d63846 |
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