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024 7 _a10.1007/978-981-97-4488-6
_2doi
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072 7 _aKJS
_2bicssc
072 7 _aBUS043000
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072 7 _aKJS
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100 1 _aYau, Oliver H. M.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_985870
245 1 0 _aChinese Marketing and Management Scales
_h[electronic resource] /
_cby Oliver H. M. Yau, Bernard Lee.
250 _a1st ed. 2024.
264 1 _aSingapore :
_bSpringer Nature Singapore :
_bImprint: Palgrave Macmillan,
_c2024.
300 _aXXII, 299 p. 51 illus., 43 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aChapter 1: Introduction -- Chapter 2: Research Methodology -- Chapter 3: Chinese Culture-Related Scales -- Chapter 4: General Marketing and Management Scales Developed in the Chinese Context -- Chapter 5: Exemplary Papers for Some Selected Scales -- Chapter 6: How to Adopt the Scales From This Book.
520 _aProf. Yau and Dr. Lee provide us with a very distinct perspective – one that is specifically tailored to cater to the needs of scholars interested in developing marketing and management theories that are relevant within the context of China. --Prof. Christine Ennew, PhD, Emeritus Professor of Marketing, Warwick Business School The authors’ commitment to academic excellence and their meticulous approach to scale development make this book an authoritative guide for scholars and professionals alike. --Prof. Sara Kim, PhD, Area Head of Marketing, Professor of Marketing, HKU Business School As I stand on the periphery of this intellectual endeavor, it is with great pride and enthusiasm that I write these words in endorsement of “Chinese Marketing and Management Scales”. --Prof. Wann-Yih Wu, PhD, Professor, National Cheng Kung University, Taiwan This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context. This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field. The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book. Prof. Oliver H. M. Yau, PhD, is now a Distinguished and Honorary Professor at The Hong Kong Metropolitan University. Dr. Bernard Lee, DPhil (Oxon), PhD, DBA, having been accorded the privilege of serving as a Visiting Scholar at The University of Oxford, presently holds the esteemed position of Honorary Assistant Professor at The University of Hong Kong.
650 0 _aMarketing.
_9521
650 0 _aManagement.
_9324
650 0 _aAsia
_xEconomic conditions.
_968942
650 1 4 _aMarketing.
_9521
650 2 4 _aManagement.
_9324
650 2 4 _aAsian Economics.
_968943
700 1 _aLee, Bernard.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_985871
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9789819744879
776 0 8 _iPrinted edition:
_z9789819744893
776 0 8 _iPrinted edition:
_z9789819744909
856 4 0 _uhttps://doi.org/10.1007/978-981-97-4488-6
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
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