| 000 | 03778nam a22005535i 4500 | ||
|---|---|---|---|
| 001 | 978-981-97-5404-5 | ||
| 003 | DE-He213 | ||
| 005 | 20251030113142.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 241014s2024 si | s |||| 0|eng d | ||
| 020 |
_a9789819754045 _9978-981-97-5404-5 |
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| 024 | 7 |
_a10.1007/978-981-97-5404-5 _2doi |
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| 050 | 4 | _aHF5415.1265 | |
| 072 | 7 |
_aKJS _2bicssc |
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| 072 | 7 |
_aBUS090010 _2bisacsh |
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| 072 | 7 |
_aKJSG _2thema |
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| 245 | 1 | 0 |
_aSharing Economy Platforms _h[electronic resource] : _bA Casebook for Understanding Multiplayers in Sharing Economy Platforms / _cedited by Ruizhi Yuan, Martin J. Liu. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aSingapore : _bSpringer Nature Singapore : _bImprint: Palgrave Macmillan, _c2024. |
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| 300 |
_aXVII, 206 p. 5 illus., 3 illus. in color. _bonline resource. |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_acomputer _bc _2rdamedia |
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| 338 |
_aonline resource _bcr _2rdacarrier |
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| 347 |
_atext file _bPDF _2rda |
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| 505 | 0 | _aChapter 1: The concept of sharing economy platform (SEP) -- Chapter 2: SEP’s marketing strategies to adapt to changing environment—the Case of FischerTM -- Chapter 3: Value creation in the SEP -- Chapter 4: The reasons why consumers join the SEP -- Chapter 5: SEP is facilitating Electronic Word-of-Mouth (eWOM): the case of Xiaohongshu Platform -- Chapter 6: Understanding prosumers’ behaviours in SEPs -- Chapter 7: The ethical consideration of datafication in platforms: The case of Chinese social credit SEP -- Chapter 8: The supplier governance strategy in SEPs -- Chapter 9: The fellow customers’ engagement behaviors in SEPs. | |
| 520 | _aThis book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists. Dr. Ruizhi Yuan is now the programme coordinator of MSc International Management (Marketing), and Assistant Professor in Marketing at Nottingham University Business School China. Her research interests focus on sharing economy, individual well-being and branding in emerging markets. Prof. Martin J. Liu is the Associate Dean and Professor in Marketing and Innovation at the Nottingham University Business School China. His research interests focus on digital innovation, and he regularly publishes in world-leading journals, including MIS Quarterly, Information Systems Research, and the British Journal of Management. | ||
| 650 | 0 | _aTelemarketing. | |
| 650 | 0 |
_aInternet marketing. _959122 |
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| 650 | 0 | _aElectronic commerce. | |
| 650 | 0 |
_aAsia _xEconomic conditions. _968942 |
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| 650 | 1 | 4 | _aDigital Marketing. |
| 650 | 2 | 4 | _ae-Commerce and e-Business. |
| 650 | 2 | 4 |
_aAsian Economics. _968943 |
| 700 | 1 |
_aYuan, Ruizhi. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _986003 |
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| 700 | 1 |
_aLiu, Martin J. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _986004 |
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| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819754038 |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819754052 |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819754069 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-981-97-5404-5 |
| 912 | _aZDB-2-BUM | ||
| 912 | _aZDB-2-SXBM | ||
| 999 |
_c64193 _d64193 |
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