| 000 | 03609nam a22005175i 4500 | ||
|---|---|---|---|
| 001 | 978-981-97-6188-3 | ||
| 003 | DE-He213 | ||
| 005 | 20251030113232.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 241017s2024 si | s |||| 0|eng d | ||
| 020 |
_a9789819761883 _9978-981-97-6188-3 |
||
| 024 | 7 |
_a10.1007/978-981-97-6188-3 _2doi |
|
| 050 | 4 | _aP40-40.5 | |
| 072 | 7 |
_aCFB _2bicssc |
|
| 072 | 7 |
_aLAN009050 _2bisacsh |
|
| 072 | 7 |
_aCFB _2thema |
|
| 100 | 1 |
_aHua, Ying. _eauthor. _0(orcid)0009-0004-3032-6199 _1https://orcid.org/0009-0004-3032-6199 _4aut _4http://id.loc.gov/vocabulary/relators/aut _986201 |
|
| 245 | 1 | 4 |
_aThe Construction of Corporate Identities by Chinese and American Airlines on Social Media _h[electronic resource] : _bA Cross-Cultural Multimodal Study / _cby Ying Hua. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aSingapore : _bSpringer Nature Singapore : _bImprint: Springer, _c2024. |
|
| 300 |
_aXXII, 206 p. 108 illus., 76 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 505 | 0 | _aIntroduction -- Corporate Identity Cross cultural Social Media Communication and Multimodality Studies -- Modelling the Construction of Corporate Identities on Social Media across Cultures -- The Present Study -- Macro level Configuration of Activity Pattern -- Micro level Multimodal Realizations of Activity Pattern. | |
| 520 | _aUsing top Chinese and American airlines as examples, this book approaches the construction of corporate identities on social media, a critical issue in corporate communication, from a cross-cultural multimodal perspective. Through a holistic and systematic multimodal analysis, it provides a comprehensive cross-cultural understanding of corporate identity construction on social media. By developing an integrated social semiotic framework based on registerial cartography in SFL, it investigates the airlines’ registerial activity patterns in terms of macro-level configuration and micro-level multimodal realizations, interprets their situated contextual patterns that delineate the construction of corporate identities and further explains the influence of cultural factors. Given that this book offers theoretical contributions to corporate identity and cross-cultural communication research, practical guidance on PR practices, especially in the context of Chinese enterprises going global, and pedagogical insights for business communication courses, this book will be of particular benefit to researchers in linguistics, management and communication studies, PR practitioners, and both lecturers and learners of business communication courses. | ||
| 650 | 0 |
_aSociolinguistics. _969115 |
|
| 650 | 0 |
_aIntercultural communication. _958743 |
|
| 650 | 0 |
_aCommunication in organizations. _960034 |
|
| 650 | 1 | 4 |
_aSociolinguistics. _969115 |
| 650 | 2 | 4 |
_aInternational and Intercultural communication. _969142 |
| 650 | 2 | 4 |
_aCorporate Communication. _970634 |
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819761876 |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819761890 |
| 776 | 0 | 8 |
_iPrinted edition: _z9789819761906 |
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-981-97-6188-3 |
| 912 | _aZDB-2-LCM | ||
| 912 | _aZDB-2-SXL | ||
| 999 |
_c64282 _d64282 |
||