| 000 | 05551nam a22005895i 4500 | ||
|---|---|---|---|
| 001 | 978-3-031-67155-5 | ||
| 003 | DE-He213 | ||
| 005 | 20251030113245.0 | ||
| 007 | cr nn 008mamaa | ||
| 008 | 241026s2024 sz | s |||| 0|eng d | ||
| 020 |
_a9783031671555 _9978-3-031-67155-5 |
||
| 024 | 7 |
_a10.1007/978-3-031-67155-5 _2doi |
|
| 050 | 4 | _aHF5410-5417.5 | |
| 072 | 7 |
_aKJS _2bicssc |
|
| 072 | 7 |
_aBUS043000 _2bisacsh |
|
| 072 | 7 |
_aKJS _2thema |
|
| 245 | 1 | 0 |
_aHumanism in Marketing _h[electronic resource] : _bResponsible Leadership and the Human-to-Human Approach / _cedited by Philip Kotler, Waldemar Pfoertsch, Fabio Ancarani, Ivan Ureta. |
| 250 | _a1st ed. 2024. | ||
| 264 | 1 |
_aCham : _bSpringer Nature Switzerland : _bImprint: Palgrave Macmillan, _c2024. |
|
| 300 |
_aXXIII, 341 p. 55 illus., 51 illus. in color. _bonline resource. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_acomputer _bc _2rdamedia |
||
| 338 |
_aonline resource _bcr _2rdacarrier |
||
| 347 |
_atext file _bPDF _2rda |
||
| 490 | 1 |
_aHumanism in Business Series, _x2662-1258 |
|
| 505 | 0 | _a1. My Life as a Humanist -- 2. Humanism and Responsible Leadership in Times of Polycrisis -- 3. Beyond 2024- Sociological and Socio-Economic Developments -- 4. Humanistic Management into Practice: What Should a Humanistic Manager do? -- 5. The Genesis and Framework of Human to Human (H2H) Marketing -- 6. Design Thinking: Mindset, Method and Toolbox -- 7. Service-Dominant Logic: Theoretical Foundations and Directions -- 8. Implications of Humanistic Marketing -- 9. Digital Human to Human Marketing in Cyberphysical Systems: A Model Based on Best Practices -- 10. Human Centered Artificial Intelligence (Also) for Humanistic Management -- 11. Upstream and Downstream Participation in the Bologna City Branding -- 12. Human to Human (H2H) Marketing: The Pharma Perspective -- 13. Medtronic and Human to Human (H2H) Marketing Applied -- 14. Humanistic Management in Action: The Ultradent Case. | |
| 520 | _aThis edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane form of capitalism. Particularly in the midst of our tumultuous era, this book has an added importance, and the twelve chapters represent a crucial update on the current status of marketing, ethics and humanistic management. Leading scholars have contributed chapters displaying an interdisciplinary take on humanistic marketing, featuring global examples and cutting-edge research. Topics include digital transformation and artificial intelligence, leadership, organization design and the future of work. This book will be of great interest for scholars and students of marketing, business ethics, corporate responsibility and leadership, as well as managers and practitioners as well as managers and practitioners. Philip Kotler is one of the leading authorities in Marketing; he is considered to be “the father” of Modern Marketing. He was S.C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg School of Management, Northwestern University, USA. The different editions of the Marketing Management handbook of Professor Kotler (together with his coauthors) are considered to be the reference book for undergraduate, graduate and executive students in Universities and Business Schools all around the world. Waldemar A. Pfoertsch is Senior Marketing Professor at CIIM Business School, University of Limassol, Cyprus, and Professor Emeritus for International Business at Pforzheim University, Germany. He has extensive teaching experience at institutions like CEIBS, the University of Illinois, and Kellogg School of Management. He specializes in H2H Marketing and B2B Brand Management. Fabio Ancarani is Professor of Marketing at the University of Bologna, Italy, and Director of the Executive Master in Sales and Marketing at Bologna Business School, where he previously served as the Associate Dean for Executive Education. Ivan Ureta is Senior Lecturer in Humanistic Management and Head of the Executive Education area at the University of Applied Sciences and Arts of Southern Switzerland. He also serves as the President of the Swiss Business Ethics Network. . | ||
| 650 | 0 |
_aMarketing. _9521 |
|
| 650 | 0 |
_aStrategic planning. _957225 |
|
| 650 | 0 |
_aLeadership. _94372 |
|
| 650 | 0 |
_aBusiness ethics. _958372 |
|
| 650 | 1 | 4 |
_aMarketing. _9521 |
| 650 | 2 | 4 |
_aBusiness Strategy and Leadership. _967107 |
| 650 | 2 | 4 |
_aBusiness Ethics. _958372 |
| 700 | 1 |
_aKotler, Philip. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _927952 |
|
| 700 | 1 |
_aPfoertsch, Waldemar. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _970720 |
|
| 700 | 1 |
_aAncarani, Fabio. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _986619 |
|
| 700 | 1 |
_aUreta, Ivan. _eeditor. _4edt _4http://id.loc.gov/vocabulary/relators/edt _986620 |
|
| 710 | 2 | _aSpringerLink (Online service) | |
| 773 | 0 | _tSpringer Nature eBook | |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031671548 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031671562 |
| 776 | 0 | 8 |
_iPrinted edition: _z9783031671579 |
| 830 | 0 |
_aHumanism in Business Series, _x2662-1258 _972247 |
|
| 856 | 4 | 0 | _uhttps://doi.org/10.1007/978-3-031-67155-5 |
| 912 | _aZDB-2-BUM | ||
| 912 | _aZDB-2-SXBM | ||
| 999 |
_c64497 _d64497 |
||