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020 _a9783658459703
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024 7 _a10.1007/978-3-658-45970-3
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072 7 _aBUS043000
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_2thema
100 1 _aKohne, Andreas.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_986892
245 1 0 _aMarketing and Sales in the Metaverse
_h[electronic resource] :
_bUnderstanding and Profiting from the Metaverse: An Introduction for Businesses /
_cby Andreas Kohne, Ralf H. Komor.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aXVII, 73 p. 3 illus., 2 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
505 0 _aIntroduction -- Basics -- Why We Are Not Yet in the Metaverse -- Why It Is Still Worth Engaging with the Metaverse Today -- Impact of the Metaverse on Sales and Marketing -- Jump-Start Guides for Businesses in the Metaverse -- Opportunities and Risks -- Information, Links, and Checklists.
520 _aThis book brings clarity to the new, often still opaque world of the Metaverse. It concisely shows how the business areas of sales and marketing can specifically unleash their potential within it. Develop a fundamental understanding of the key terms and tools of the Metaverse with this book, and learn how Augmented Reality (AR) and Virtual Reality (VR) can shape the future of your business – and how you can optimally present and sell yourself in virtual worlds. With numerous use cases, strategies, and best practices, you will be well-equipped to help shape the Metaverse of tomorrow today. The Content Understanding the Metaverse and Its Importance for Businesses and Organizations Impact of the Metaverse on the Areas of Marketing and Sales Use Cases for the Application of AR and VR in Various Industries Strategies for the Journey into the Metaverse Outlook on the Future of Virtual Worlds The Authors Dr. Andreas Kohne is one of the managing directors of Valisory GmbH and an experienced business consultant. He has successfully implemented numerous national and international AR/VR projects across various industries. Ralf H. Komor is a top interim executive and a multiple award-winning expert in B2B sales. He has repeatedly demonstrated his expertise through the visionary use of AR, VR, and virtual technologies in his projects. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.
650 0 _aMarketing.
_9521
650 0 _aSales management.
_969045
650 1 4 _aMarketing.
_9521
650 2 4 _aSales and Distribution.
_969046
700 1 _aKomor, Ralf H.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_986893
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658459697
776 0 8 _iPrinted edition:
_z9783658459710
856 4 0 _uhttps://doi.org/10.1007/978-3-658-45970-3
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