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001 978-3-658-45587-3
003 DE-He213
005 20251030113300.0
007 cr nn 008mamaa
008 241106s2024 gw | s |||| 0|eng d
020 _a9783658455873
_9978-3-658-45587-3
024 7 _a10.1007/978-3-658-45587-3
_2doi
050 4 _aHF5410-5417.5
072 7 _aKJS
_2bicssc
072 7 _aBUS043000
_2bisacsh
072 7 _aKJS
_2thema
100 1 _aRaithel, Sascha.
_eauthor.
_0(orcid)0000-0002-2776-6802
_1https://orcid.org/0000-0002-2776-6802
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_987091
245 1 0 _aProduct Recall Management
_h[electronic resource] :
_bPreparation, Execution and Recovery /
_cby Sascha Raithel, Setareh Heidari, Jan von Schlieben-Troschke.
250 _a1st ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aXIV, 164 p. 36 illus.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aScience meets Practice,
_x2730-7158
505 0 _a1. The imperative of product recall management -- 2. Characteristics of product recalls -- 3. Performance implications of product recalls -- 4. The roles of different stakeholder groups -- 5. The product recall management cycle -- 6. Industry differences -- 7. Spillover effect.-8. Conclusion: Top10 key takeaways and outlook on future challenges.
520 _aProduct recalls affect thousands of products globally each year, impacting millions of customers and causing severe consequences for companies. For instance, Takata’s airbag recall cost $25 billion and led to bankruptcy. Similarly, a viral video showing a Kryptonite bike lock easily broken damaged customer trust significantly. Effective recall management is crucial. It involves addressing supply chain, production, legal, and customer relationship aspects, with marketing playing a key role. A well-managed recall limits company damage and protects customers, while also considering investors, regulatory agencies, policymakers, and the public. This book offers guidance on developing a recall strategy, communicating safety risks, and restoring trust post-crisis. It provides detailed recommendations for recall management across different phases, with insights into consumer goods, food, and automotive sectors, and shows the broader impact of product defects. This book is a practical toolkit for managers, backed by current research and real-world case studies, ensuring effective navigation through product recalls.
650 0 _aMarketing.
_9521
650 0 _aBusiness logistics.
_961225
650 0 _aFinancial risk management.
_959046
650 1 4 _aMarketing.
_9521
650 2 4 _aSupply Chain Management.
_966371
650 2 4 _aRisk Management.
_959047
700 1 _aHeidari, Setareh.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_987092
700 1 _avon Schlieben-Troschke, Jan.
_eauthor.
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_987093
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658455866
776 0 8 _iPrinted edition:
_z9783658455880
830 0 _aScience meets Practice,
_x2730-7158
_987094
856 4 0 _uhttps://doi.org/10.1007/978-3-658-45587-3
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
999 _c64751
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