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020 _a9783031595356
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024 7 _a10.1007/978-3-031-59535-6
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050 4 _aG154.9-155.8
050 4 _aHD28-70
072 7 _aKNSG
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072 7 _aBUS081000
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245 1 0 _aConsumer Brand Relationships in Tourism
_h[electronic resource] :
_bAn International Perspective /
_cedited by Raouf Ahmad Rather.
250 _a1st ed. 2024.
264 1 _aCham :
_bSpringer Nature Switzerland :
_bImprint: Springer,
_c2024.
300 _aLIX, 626 p. 44 illus., 24 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aTourism, Hospitality & Event Management,
_x2510-5000
505 0 _a1. Consumer Brand Relationships in Tourism and Hospitality Research -- 2. Antecedents of Consumer-Brand Relationships: A Comprehensive Literature Review Approach -- 3. Consequences of Consumer-Brand Relationships: Review of Ten Major Constructs -- 4. Avatar Manipulation in Metaverse: The Consequences on Customer-Brand Relationships in Tourism -- 5. “Help me Chatbot!”: Customer Brand Relationship in The Context of Tourism Chatbots -- 6. Tourism Experiences: An Interpretive Approach to Understanding Tourist-Brand Relationships in Technology-Mediated Tourism Service Environments -- 7. Impact of Social Media Interaction on Customer’s Brand Engagement, Emotions, Word-Of-Mouth, and Brand Relationship Quality in Luxury Hotel Brands -- 8. Social Media Influencer Sustainability Communication and Consumer-Brand Relationship: An Information Quality Perspective for Sustainable Destination Brand Marketing -- 9. The Impact of Social Media Influencers on Consumer Brand Relationship in Tourism -- 10. Tourists’ Virtual Experiences to Create Sustainability: A Conceptual Model and Propositions -- 11. Key Conceptual Propositions to Engage Consumers with The Internet of Things: A Critical Scrutiny from Consumer’s Perspective -- 12. The Effect of Tourism Consumers’ Psychological Engagement on Consumer-Brand Relationship Strength -- 13. Modeling the Psychological Factors Driving Consumer-Brand Relationship in Tourism: A TISM and MICMAC Approach -- 14. Investigating the Role of Destination-Based Brand Authenticity and Brand Love on Tourist-Brand Interaction, Destination Brand Engagement, and Tourist Behavior -- 15. Configuring the Role of Brand Interactivity, Involvement and Brand Orientation on Brand Loyalty: Testing of an Integrated Framework in the Hospitality Sector -- 16. Effect of Brand Relationship Factors on Satisfaction, Word-Of-Mouth, and Intention to Visit: Exploratory Study in the Tourism and Lodging Industry -- 17. Assessing the Service Trends, Brand Co-Creation, Service Brand Innovation, and Customer Brand Relationship in Tourism -- 18. The Role of Tourists’ Attitude on Revisit Intention and Willingness to Support a Destination: Mediating Effect of Destination Attachment -- 19. From Plate to Post: Exploring The Impact of Foodstagramming on Greece’s Travel Destination Image -- 20. Investigating the Effect of Social, Cultural, Personal and Demographic Factors on Revisit Intention Through the Lens of Covid-19 -- 21. Effect of Tourists’ Personality on Responsible Decision Making During Covid-19 and Beyond -- 22. Developing Brand Performance Through Eliciting Perceived Brand Relationship Orientation and Consumer Engagement Value -- 23. Consumer Brand Relationship Research: Emerging Knowledge Clusters and Future Research Directions -- 24. Mapping the Intellectual Structure of Destination Loyalty Literature: A Bibliometric Analysis Approach -- 25. The Role of Green Brand Equity in Enhancing Sustainable Tourism Practices: A Systematic Literature Review -- 26. Industry and Innovation Accomplishment through the Relationship Between Destination Branding and Sustainability: SDG GOAL 9 in the Tourism Sector -- 27. Anti-Consumption and Brand Avoidance in the Airline Industry -- 28. Unveiling Negative Dimensions of Customer-Brand Relationships in Tourism: A Bibliometric Analysis -- 29. Conclusion: Updating Consumer Brand Relationships and Scope for Future Research.
520 _aThis book provides a comprehensive overview of consumer-brand relationships (CBR) in tourism and hospitality marketing management, including pre-, during- and post-COVID-19 pandemic. It critically investigates the current debates and questions within the field and includes both theory and practical cases from around the globe. It brings together leading specialists from various disciplinary backgrounds and geographical regions, to offer state-of-the-art theoretical reflections and empirical research on contemporary issues. This book is a reference point for scholars, researchers, academics and students in the field of CBR across disciplines including tourism marketing, hospitality, leisure, festivals, and events.
650 0 _aTourism.
650 0 _aManagement.
_9324
650 0 _aCustomer relations
_xManagement.
_968690
650 0 _aSales management.
_969045
650 1 4 _aTourism Management.
_967127
650 2 4 _aCustomer Relationship Management.
_968691
650 2 4 _aSales and Distribution.
_969046
700 1 _aRather, Raouf Ahmad.
_eeditor.
_4edt
_4http://id.loc.gov/vocabulary/relators/edt
_987316
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783031595349
776 0 8 _iPrinted edition:
_z9783031595363
776 0 8 _iPrinted edition:
_z9783031595370
830 0 _aTourism, Hospitality & Event Management,
_x2510-5000
_987317
856 4 0 _uhttps://doi.org/10.1007/978-3-031-59535-6
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
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