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020 _a9783658456788
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024 7 _a10.1007/978-3-658-45678-8
_2doi
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100 1 _aSarstedt, Marko.
_eauthor.
_0(orcid)0000-0002-5424-4268
_1https://orcid.org/0000-0002-5424-4268
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_988036
245 1 0 _aMultisensory Design of Retail Environments
_h[electronic resource] :
_bVision, Sound, and Scent /
_cby Marko Sarstedt, Monika Imschloss, Susanne Adler.
250 _a2nd ed. 2024.
264 1 _aWiesbaden :
_bSpringer Fachmedien Wiesbaden :
_bImprint: Springer,
_c2024.
300 _aXVI, 83 p. 23 illus., 22 illus. in color.
_bonline resource.
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aScience meets Practice,
_x2730-7158
505 0 _a1. Experience retail environments with (almost) all senses -- 2. Vision -- 3. Sound -- 4. Scent -- 5. The interaction of different sensory stimuli.
520 _aOnline retailers have gained massive popularity in recent years, plunging large parts of brick-and-mortar retail into an existential crisis. In order to survive in times of growing online retail, brick-and-mortar retailers must become aware of their unique potential to address non-digitizable consumer needs and transform retail environments into places of experience and discovery. A key building block for achieving this aim lies in the creation of sensory experiences that motivate consumers to enter and linger in stationary retail environments. But how? To answer this question, this volume provides insights into the latest research results from sensory marketing on vision, sound, and scent. The authors describe the sometimes surprising effects of sensory cues on consumer behavior and provide clear recommendations for marketing practice. The second edition comes with an advanced coverage of various topics such as technology use in retail environments and includes new case studies.
650 0 _aMarketing.
_9521
650 0 _aSales management.
_969045
650 0 _aBusiness information services.
650 1 4 _aMarketing.
_9521
650 2 4 _aSales and Distribution.
_969046
650 2 4 _aIT in Business.
700 1 _aImschloss, Monika.
_eauthor.
_0(orcid)0000-0001-8582-5965
_1https://orcid.org/0000-0001-8582-5965
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_988037
700 1 _aAdler, Susanne.
_eauthor.
_0(orcid)0000-0002-3211-6871
_1https://orcid.org/0000-0002-3211-6871
_4aut
_4http://id.loc.gov/vocabulary/relators/aut
_988038
710 2 _aSpringerLink (Online service)
773 0 _tSpringer Nature eBook
776 0 8 _iPrinted edition:
_z9783658456771
776 0 8 _iPrinted edition:
_z9783658456795
776 0 8 _iPrinted edition:
_z9783658456801
830 0 _aScience meets Practice,
_x2730-7158
_987094
856 4 0 _uhttps://doi.org/10.1007/978-3-658-45678-8
912 _aZDB-2-BUM
912 _aZDB-2-SXBM
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